Berlin, Germany – Potsdamer Platz today announced that “Mission: Play!”™, Mattel’s first European entertainment experience will open in Spring 2022, as part of Brookfield Properties’ relaunch of the estate. The 4,000 square meters center will bring Mattel’s iconic brands to life through themed zones for Barbie®, Hot Wheels® and Mega Bloks®.

The center will combine physicaland digital play experiences as well as offering educational programs, events and experiential retail: Join Barbie in a world where You Can Be Anything, strapin for a challenge with Hot Wheels and use your imagination when building amazing creations with Mega Bloks. The site will be developed by iP2Development B.V. and operated by Planet Leisure Germany GmbH.

The Mattel-branded family entertainment center reflects Brookfield’s vision in re-launching Potsdamer Platz as Berlin’s premier lifestyle, food and entertainment destination for all age groups. In 2020, Brookfield Properties relaunched a major redevelopment of the Arkaden shopping center which will include around 90 shops and flagship shops of well-known brands from the fields of gastronomy, sport & entertainment, mobility & leisure, among others.

Mattel’s entertainment center will be located inside the new Arkaden at Potsdamer Platz, Berlin.

Karl L. Wambach, Executive Vice President Europe at Brookfield Properties, comments: “We are very pleased to welcome Mattel to Potsdamer Platz in the near future. The opening of Mattel’s first family entertainment center in Europe marks a major milestone in the redevelopment of Potsdamer Platz, alongside the opening of the Mercato Metropolitano comm unity market. These planned openings highlight the continued demand for high-quality retail, entertainment and food offerings. Families can look forward to this unique attraction at Potsdamer Platz in Berlin.”