April 24, 2023 — Today, Mattel is unveiling a brand-new line of dolls inspired by the set and characters from the highly anticipated new film Disney’s The Little Mermaid. The recently announced Mermaid Ariel doll is now joined by a full collection of dolls and accessories inspired by the film, including a doll modeled after the classic Disney Villain Ursula.

The full collection now includes more ways for children to create even more magical adventures and play out their favorite stories from the film, including:

Disney The Little Mermaid Transforming Ariel Doll
SRP: $26.99 | 3Y+ | Available 4/23    

• The Transforming Ariel doll makes a splash as she transforms from human to mermaid, trading in her signature blue dress for a beautiful, multi-colored mermaid tail. 

Disney The Little Mermaid Ursula Fashion Doll  
SRP: $24.99 | 3Y+ | Available 4/23   

• The powerful villain from Disney’s The Little Mermaid is shown with her signature tentacles, featuring sparkle details and lavender updo hair for styling fun. 
• Simply push her shell necklace to see her transform from human to mermaid! Her signature blue dress opens to become a beautiful, multi-colored mermaid tail. The posable fashion doll features long hair for endless styling fun. 

Disney The Little Mermaid Mermaid STORYTIME STACKERS™ Ariel’s Grotto Playset 
SRP: $26.99 | 3Y+ | Available 4/23 

• Inspired by Disney’s The Little Mermaid, Ariel’s Story Stackers™ Grotto playset and doll will delight fans by bringing this underwater location to life above the waves. 
• The compact set opens to reveal the underwater hangout in a charming small scale with multiple play areas, including a pool and elevator lift. Complete with an Ariel small mermaid doll, Flounder and Sebastian figures, and other accessories, imaginations can sail right out of the box. 
• The playset features a handle for on-the-go play and can connect with other Storytime Stackers™ playsets to expand the kingdom. 

Disney The Little Mermaid Land & Sea Ariel Ultimate Story Set 
SRP: $42.99 | 3Y+ | Available 4/23 

• Fans can play and display with seven posable small dolls and four friend figures. Fan-favorite characters include Ariel — as a human and a mermaid — Prince Eric, King Triton, Tameka, Vanessa, and Ursula. Figures Flounder, Sebastian, Max, and Scuttle help make a splash. 
• With 11 dolls in the set, fans can recreate scenes and create their own adventures above or below the waves.  

The Little Mermaid doll collection is available now for purchase at Disney The Little Mermaid Mattel Shop Collection.