Maya Hansen Creates Stunning Capsule Collection Inspired by Chupa Chups® on it's 60th Anniversary
The designer to present MayaHansenXChupaChups® within the Mercedes Benz Fashion Week off program in Madrid on July 4th
Anybody who grew up in Spain cherishes sweet childhood memories about Chupa Chups®. The international iconic brand celebrates its sixtieth anniversary this year, hand in hand with the prestigious designer Maya Hansen.
Maya wanted to pay a tribute to the popular brand by creating a special capsule collection. “It has been a fun challenge, I mixed the pop spirit of Chupa Chups® with the feminine and transgressive style of Maya Hansen. An explosive combination that will stir up a surprise”, explains the designer.
The colour, the graphics, the fun and the references to the lollipop are captured on surprising summer looks: mini dresses, crop tops, leggings… feminine pieces presented next to some interesting men’s and unisex pieces in this collection. The irreverent side of the brand is also represented. Ultra feminine silhouettes inspire the corset, the star piece of the collection and identity mark of the designer.
“We are thrilled by the interpretation of Maya Hansen in this special year for Chupa Chups®. The result is fabulous, a collection which genuinely reflects the fun and cheeky spirit of the brand, which the designer and the brand have so much in common.”, says Marta Ballesteros, Area Licensing Manager de Perfetti van Melle.
The MayaHansenXChupaChups® collection will be presented next July 4th at 20.00h within the off program of the Mercedes Benz Fashion Week at a privileged setting: the new Picalargartos rooftop terrace at Gran Via, the only one to boost a 360º view of Madrid.
About Perfetti Van Melle
Perfetti Van Melle, one of the largest confectionary groups in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents. In addition to these global brands, Perfetti Van Melle offers a wide range of products, the popularity of which is rooted in individual, local and regional markets.
The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the group’s keys to success.
Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programmes both for lifestyle and food and beverage extensions with its popular brands Chupa Chups® and Airheads® and fresh lifestyle licensing programmes with its other confectionery classics Mentos®, Frisk®, Smint® and Brooklyn®.
For further information, please visit: http://www.pvmlicensing.com or contact Anna Amat, Licensing Coordinator at PVM Licensing Division: email@example.com
About Maya Hansen
Maya Hansen is the designer behind the MAYA HANSEN label. Maya is half-Argentinian, half-Danish. She was born and raised in Spain where she got a degree in Fashion Design at prestigious Centro Superior de Diseño de Moda de Madrid in the year 2002.
Maya Hansen presents her collections at the Mercedes Benz Fashion Week Madrid since 2010 and her corset line is also showcased at the Salon International de la Lingerie in Paris.
Maya Hansen vision of womenswear focuses on a new elegance based on creativity and women shapes. The mixture of fabrics from lace to neoprene with structured patterns that are inspired by the classic corsetry, turns her designs into a new vision of couture.
Corsets are understood like soft shapers and lay the foundations to develop the
rest of the pieces. Innovation on materials and collaboration with artists and artisans to make ‘one of a kind’ pieces is always present in MAYA HANSEN collections.
Celebrities such as Lady Gaga, Kylie Jenner, Nadja Auermann, Rossy de Palma, Laura Pausini, Nieves Álvarez, Violet Chachki or Bea Ackerlund, worn Maya Hansen creations.