McDonald’s Appoints The Joester Loria Group at Its Global Licensing Agency
NEW YORK and CHICAGO — McDonald’s Corporation, the world’s leading global foodservice retailer, has retained The Joester Loria Group to develop collaborations and collections of licensed products designed to appeal to brand lovers around the world. McDonald’s long history of partnering with leading fashion brands and retailers goes back to the 1980’s. Last month, McDonald’s introduced its Golden Arches Unlimited online store offering a selection of fun, functional items and seasonal products, to rave reviews and great sales.
“McDonald’s has been ingrained in the fabric of culture for years, and there’s a long history of fans wearing our brand with pride,” said Jen Landolt, Senior Director, Global Marketing at McDonald’s Corporation. “We look forward to collaborating with great brands to deliver product that celebrates McDonald’s heritage and deep emotional connection with our customers.”
JLG will work closely with McDonald’s Global Marketing team to tap into the brand’s unique cache, popular characters, and iconic brand campaigns, with a focus on fashion, accessories and collectibles for adults. Look for episodic campaigns, pop up events, unexpected mash-ups and great product to launch in 2020.
About the Joester Loria Group
The Joester Loria Group, www.joesterloriagroup.com, is an award-winning full-service licensing and brand extension agency, representing a number of the world’s leading brands including Pepsi-Cola North America; Frito-Lay’s Cheetos and Doritos brand; Constellation Brands Beer portfolio including, Corona Extra and Modelo Especial; Kellogg’s portfolio of cereal and snack brands; Entenmann’s baked goods; Jack Link’s meat snacks; 1-800-Flowers portfolio including Harry & David & Moose Munch,; and children’s literary and entertainments properties including The World of Eric Carle™ featuring The Very Hungry Caterpillar; Miffy; and Rainbow’s 44 Cats