The first ever Mentos soft drink launches in Europe.

After the successful international launch of the Chupa Chups sparkling soda, which has twice been granted the Superior Taste Award by Belgium’s International Taste Institute, Perfetti Van Melle now brings a new and surprising licensing novelty to the market with its leading mint brand Mentos.

The product is a non-sparkling drink with low sugar that contains jelly bites.

Its packaging is an attractive slim 240 ml can format. The drinks range consists of three flavor variants inspired by popular Mentos flavors: lemon and mint, apple soda kick and fruity mix.

Young consumers will no doubt be excited by the exotic chewy texture of this drink combined with delicious flavors inspired by their favorite Mentos.

Marta Ballesteros, Global Licensing Manager says: “I’m thrilled with the launch of this groundbreaking drink for Mentos, which truly showcases our unwavering commitment to innovation and delivering exceptional brand experiences. I am confident that it will captivate the discerning palates of consumers across Europe, offering a delightful and unexpected taste sensation.”

The drink is manufactured by Namyang Co of South Korea under license of Perfetti Van Melle and distributed in the European market by the Dutch company Engel Foreign Food B.V.

Kihoon Kim, Namyang’s Director of Overseas Department says: “We released Chupa Chups sparkling beverage in 2018 and we have been recognized for the quality and taste around the world since then. With the release of Mentos drink at this time, we will once again provide fantastic pleasure to people around the world”.

ABOUT PERFFETTI VAN MELLE
The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands are much-loved throughout the five continents, such as Chupa Chups or Mentos. In addition to these global brands, Perfetti Van Melle offers a wide range of products, the popularity of which is rooted in individual, local and regional markets.

Perfetti Van Melle also unlocks the power of several of its most popular brands through a successful licensing program that started in Barcelona more than 25 years ago. At the moment eleven brands already have lifestyle-oriented programs in key markets across the globe: Mentos, Chupa Chups, Airheads, Alpenliebe, Frisk, Fruit-tella, Morositas, Smint, Big Babol,  Goleador and Brooklyn.

By merging art, fashion, pop culture and candy, the brands’ style guides offer original creativity to develop an ever-expanding universe of exciting lifestyle products, brand and retail experiences. In addition, the Mentos, Chupa Chups, Airheads and Fruit-tella brands offer the opportunity to take their characteristic and unique flavour profiles to selected categories in the food and beverage aisles with leading FMCG partners.

Mentos is a global brand currently sold in more than 130 countries. It enjoys huge international brand awareness and a top ranking in the mint and combined candy and chewing gum categories. Mentos became globally famous as the chewy candy packed in the typical “roll” format and built its fame by consistently creating strong associations to freshness and fun. Mentos has developed an amazing art portfolio based on its popular icons (logo, roll and dragee), and inspired by its unique heritage and “Yes to Fresh” tag line. This artwork and its fresh aroma profile allow to take the essence of the brand to exciting licensing products in apparel, personal care and accessory categories targeted to young adults across the globe.