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Miffy’s Busy Winter Season – A Lead Up to The Year of the Rabbit in 2023 image

Miffy’s Busy Winter Season – A Lead Up to The Year of the Rabbit in 2023

The Miffy brand signed a series of new deals:

  • Daiso, the incredibly popular Japanese “100-yen” shop, is partnering with Miffy to create a collection of stationery, novelty, and paper goods, along with health & beauty aids. The collection will be available in mid-2023.
  • The crochet kit company Woobles is developing three adorable beginner crochet kits featuring Miffy and her friends, Melanie and Grunty. The kits will also have a corresponding accessory and a custom video tutorials. These kits will be available in late January, just in time to ring in the Lunar New Year, the Year of the Rabbit!

Miffy is also gearing up for returning apparel partnerships in the wake of multiple successful collections, catering to Miffy fans of all kinds, from busy parents to skater kids to gen Z fashion lovers:

  • Hanna Andersson – After an incredibly successful capsule collection launch in February, Hanna Andersson and Miffy are working together again and have released brand new designs for the fall season. From adorable dresses to Mommy-and-me sleepwear sets, this second capsule collection may be even cuter than the last! The collection features Hanna Andersson and Miffy’s shared design aesthetic and core belief in the power of adventure, discovery, and the importance of letting kids be kids. Miffy and friends are playfully integrated into Hanna Andersson’s timeless silhouettes in wholesome prints featuring the treasured character.
  • Ghostly – This winter, for the third time in four years, Ghostly International, the record label, apparel and accessories brand, will be partnering with Miffy on a limited-edition collection, featuring hats, t-shirts, fan-favorite hoodies, accessories, and much more. After the previous collections sold out within weeks of their release, this unique collaboration continues to embrace the values of simplicity, sincerity, and playfulness that both brands encapsulate.
  • Just Peachy – On the heels of their first wildly successful collaboration in July, Miffy and Just Peachy, an online clothing brand known primarily for selling enamel pins, clothing, and accessories both original and inspired, are releasing a new winter collection for young adults in November. This second offering further embraces Miffy’s rising popularity among young adults in North America, who are on the pulse of the latest in fashion and pop culture.
  • Kira Kids – A longtime partner since Spring 2016 of the Miffy brand, Kira Kids is releasing new Miffy styles and apparel this holiday season. Soon to be available online and in the dedicated Kira x Miffy store in Honolulu, Hawaii, this new collection continues to capture the magic of Miffy and childhood fun through comfy and fashionable kids clothing.

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