Mondo TV to represent Phat Kandi brand in Spain and Portugal
Mondo TV, one of the largest European producers and distributors of animated content, and a fast-growing force in third-party licensing, has announced that it will represent licensing for the hit character and lifestyle brand Phat Kandi in Spain and Portugal.
Phat Kandi is a diverse, bittersweet brand that champions individuality and oddballs. It’s highly successful in the fashion market and now ready to expand into new categories.
Phat Kandi’s output includes t-shirts, leggings and hoodies, all illustrated in the brand’s striking and unusual design style. It’s a bold statement brand with an edgy, Japanese twist – a style that lends itself perfectly to consumer products in categories such as fashion, personal care, stationery and digital, into which Mondo TV will be licensing the brand in the key markets of Spain and Portugal. Phat Kandi is aimed at all consumers regardless of age, gender or social backgrounds.
Phat Kandi was created by fashion designer and digital artist Mel Williams in the summer of 2019. She then joined forces with Jacqueline Hofman whose thirteen years’ experience in consumer products and licensing background supported the development of a brand that today celebrates fun and freedom of expression through its characters, fashion, products and digital art.
The appointment for the Phat Kandi brand is the latest addition to a growing list of prestigious third-party representations for Mondo, which also includes the international hit brands The Gruffalo and Feisty Pets.
Julia Gutiérrez, Licensing Manager Mondo TV for Iberia, says: “We are very excited about this collaboration with Phat Kandi. We needed an iconic and lifestyle brand in our portfolio – and this is just what we were looking for! We are confident that the market will respond with the same enthusiasm. We can’t wait to bring Phat Kandi and its amazing creative assets to consumer products in Iberia.”
Mel Williams, Creative Director at Phat Kandi, says: “We are delighted to have Mondo TV represent Phat Kandi across the Iberia Region. The Mondo team are hands-on, which we’re thrilled about, and very enthusiastic about Phat Kandi – which we love!”
ABOUT MONDO TV
Mondo TV began life as a widely admired third-party film distributor. Fifty years later, as a group of independent companies, it is one of the largest European producers of animated content, both in-house and as a production partner. It has a strong and growing licensing division. And it still a major name in distribution, with a library containing many thousands of hours of classic entertainment.
The holding company, Mondo TV S.p.A, listed on the Milan stock exchange, is headquartered in Rome and specialises in the international co-production, production and distribution of animated content. Mondo TV Iberoamerica is listed on the Madrid stock exchange and manages the Tenerife-based pre-production and CGI production hub, Mondo TV Producciones Canarias. Mondo TV France in Paris and Mondo TV Suisse in Lugano are active in the production and distribution of animated television series.
The Mondo TV Group as a whole, combines in-house productions with a programme of strategic alliances that allow it to co-produce successful series across the world and for the world. Today Mondo focuses on many opportunities – from animation to drama to reality TV for kids, teens and families – across a large number of media and business channels, including linear TV, OTT and streaming. The licensing division opened in 2010 and works with the most prestigious brands in the business, notably in Italy and Iberia, the Group’s core markets.