Naked Brand Merger To Expand Licensing
Naked Brand Group’s proposed merger with Bendon Limited is part of an effort to extend its licensing business, the company said. The merger will bring together Bendon’s licensed Heidi Klum and Stella McCartney labels in swimwear and intimates with Naked Brand’s deal with NBA star Dwayne Wade for men’s underwear that launched in September. With the merger, Naked will continue to seek licenses to move into active and sportswear, hosiery, bedding and home products, the company has said.
