Los Angeles, CA — Netmarble US, Inc., the National Basketball Association (NBA), and the National Basketball Players Association (NBPA) announced today that they have officially partnered to create an all-new, original mobile game featuring star NBA athletes, impressive visuals, and approachable gameplay.

“We could not be more thrilled to partner with such esteemed organizations as the NBA and NBPA for our first Western-developed game. While we worked with our team at headquarters on many games, this has been a major company goal for us from the start,” said Simon Sim, President of Netmarble US, Inc. “The NBA has a tremendous legacy and legion of fans, and we’re excited to take the court with them to create a game that will be fun for NBA fans and gamers alike.”

Netmarble US, Inc. is teaming up with the independent video game developer Kung Fu Factory on the upcoming title, which is currently in active development. As the Western-based subsidiary of the global mobile game company Netmarble Corp., the game will be the first publishing project for Netmarble US, Inc. where development, marketing, and publishing are all being handled entirely within Western regions.

More details on the partnership, and the upcoming video game release, will be revealed at a later date. Please follow Netmarble US, Inc.’s official LinkedIn, Facebook, and Twitter, pages for more information.

Netmarble US

A subsidiary of Netmarble Corp. established in 2012 as part of the company’s commitment to Western expansion. Netmarble US, Inc. has extended the global audience for Netmarble’s innovative mobile games including MARVEL Future Fight, Lineage 2: Revolution, The Seven Deadly Sins: Grand Cross, and BTS WORLD by bringing these titles to players across North America, Europe and Latin America. Netmarble US, Inc. strives to entertain audiences around the world with a variety of games based on its powerful franchises, collaborations with IP holders worldwide, and new and future relationships with start-up and independent Western developers. More information can be found on the official website.