NEW YORK–June 8, 2017– Nickelodeon today announced the promotions of two key members of the consumer products retail development team: Tara Gartman Shaw has been promoted to Vice President, Retail Development for Walmart, reporting to Ken Mantel; and Alana Visco has been promoted to Vice President, Retail Development for Specialty and Value channels, reporting to Jose L. Castro.
In her new role as Vice President, Retail Development for Walmart, Gartman Shaw assumes responsibility for the seasonal, publishing, social and soft lines businesses for the account. Based in Nickelodeon’s Bentonville, Ark., office, Gartman Shaw is a 10-year Nickelodeon veteran and she has been instrumental in the company’s year-over-year growth at Walmart in soft lines.
As Vice President, Retail Development for Specialty and Value channels, Visco will add management of publishing and arts & crafts retail accounts while continuing to oversee emerging channels for Nickelodeon retail, including specialty accounts such as Hot Topic, Forever 21, Macy’s, Nordstrom, Bloomingdale’s and Urban Outfitters, as well as value accounts such as Dollar General, Family Dollar and Five Below.  During her 11-year career at Nickelodeon in New York, Visco has also worked in the company’s toy development team.
Nickelodeon, now in its 38th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated kids’ basic cable network for 22 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).