The retailers nominated for their work in this category are involved with brands from the worlds of entertainment, celebrity estates, lifestyle, sports and food & beverage.

Overall, more than 600 entries were received this year from companies in 22 countries; they were judged by a panel of 152 executives from 20 nations. The licensing industry will make its  selections from a ballot that includes 175 nominees in 23 categories of brands, properties and companies.

For a full listing of the categories and the nominees please click here.

Here are the nominees for Best Retailer: Corporate / Fashion / Sports:

Aldi – emoji

We are proud about this first Germany-wide emoji® collectible figurines promotion with ALDI. We are very excited to realize such a meaningful campaign together with our partner Boost Deutschland GmbH and ALDI which for sure will guarantee fun for the entire family. All products are offered in a highly innovative and eco-friendly packaging.

Barbour International – Steve McQueen

The Barbour Steve McQueen™ Collection launched in AW2011 and has continued to be a successful collaboration for nearly ten years. McQueen, who is known to have a true passion for motorsports and famously wore the brand, and Barbour, a brand with its own motorcycle heritage, are a natural fit.  At launch, the Macy’s product was a top-three volume driver at the Herald Square location, with the top selling items being quilted jackets and t-shirts. This has been a multi-million-dollar licensing partnership with over 900 SKUs and shows no signs of slowing down.

Forever 21 – The Hershey Company

Forever 21 and The Hershey Company launched the sweetest holiday collaboration in Holiday of 2019, pairing the latest fashion with the sweet treats from the company. The collaboration paired the hottest fashions with the sweet goodness of Hershey’s iconic brands, including Reese’s, Jolly Rancher, York and the company’s namesake, Hershey’s.  The collaboration included a variety of styles across women’s and men’s clothing as well as kitschy accessories. The marketing campaign featuring and supported by influencers Bryce Xavier and Daisy Delancey including social media, Times Square billboards, events and promotions, and broke all expectations.

NBA Stores Brazil

The concept of the NBA Stores in Brazil is unique. With our 1st operation starting in October 2017, we created an immersive and experiential store for the fans of the NBA. We currently have 8 physical stores and an NBA Truck, which is a platform to spread the culture of basketball all over Brazil, to reach new consumers and to demonstrate the full product assortment that NBA offers to consumers. In 2019 we had more than 1 million fans visiting our stores, sold more than 100,000 products and continue to increase the NBA’s awareness and engagement.

Spencer’s – Corona

Corona kicked off 2019 with a dynamic retail and marketing activation at all 650 Spencer’s locations timed for Spring Break and Cinco de Mayo. The specialty retailer collaborated with the brand for an exclusive multi-category “Summer Vibes” assortment of men’s and women’s apparel, swimwear, accessories, drinkware, and blankets. Retail marketing included all-store Corona window signage, in-store displays and feature walls. The digital marketing campaign included email blasts to Spencer’s 1.5+ million database, and a social media campaign reaching over 15 million consumers on Instagram and Facebook. Exceptional sales resulted in another Corona Spring program at Spencer’s in 2020.

TUDN Fan Shop

TUDN is Univision’s sports network, serving close to 44 Million households in the USA; doubling the audience reach and ratings of all other Spanish Language sports networks combined (ESPN, Fox and BeIn). After in-depth work with our licensee, we launched TUDN Fan Shop; which, to date, is the largest store of the Mexican Soccer League in the US (the most watched soccer league regardless of language) and the only soccer specialty e-commerce site serving Hispanic Americans. Through an optimized 360° marketing strategy, TUDN Fan Shop has been a resounding success; growing from zero to $3 Million dollars in sales in 2 years. The initiative has delivered over 5 Million brand impressions to TUDN, and while most companies are leaving the retail space, TUDN Fan Shop has expanded onto brick and mortar through partnerships with Hispanic retail brands to be closer to our fans.