Las Vegas, NV —   NXT GEN Brand Marketing announced today its appointment as the global licensing agency for the LITTLE TRACKER adventure books and snack foods.

Little Tracker is based on a series of books; connecting curious children and families to explore our vast and diverse world. FORDHAM USA INC. is a family-focused consumer products company that brings the world to your doorstep and encourages children to learn through discovery.

The Little Tracker characters and story is deeply rooted in messages of global sustainability, animal preservation, diversity, inclusion all incredibly relevant and important topics in our world today. Enhancing the minds of our children who will be inheriting the world tomorrow. Children can learn to identify wild animals, birds and ocean life & their unique habitats through a diverse and inclusive cast of child ambassadors featured on a range of products and retail partners such as Walmart, Kroger, Smith’s, Target and more.

“Nxt Gen agency is the ideal partner to develop new creative licensing programs across key categories for this marquee property.” says Pat Fordham, the CEO & Founder of Fordham USA, Inc. The Nxt Gen team have a passion for our Little Tracker brand and a vision for new opportunities. We look forward to working together to further expand the Little Tracker brand globally.”

“It is an honor to represent Little Tracker in the world of licensing, merchandising, promotions and retail development. We are seeking meaningful partners across all product categories to further enhance the brand, along with plans to develop an animated series,” explains, Debi Rosenfeld, the chief executive officer at Nxt Gen Brand Marketing.

ABOUT FORDHAM USA, INC.

Fordham USA Inc. is a childrens consumer product company established in 2009, with associates that are highly accomplished, talented and devoted, bringing the vision of the Little Tracker brand to life. The company prides in being able to engage business and major retail partners that can tap into its full potential, the ability to build the pipeline to expand distribution, while having the capability to increase the brand’s awareness with products on a global scale. Fordham USA supports the importance of education by engaging with schools and educators, who recognizes the value of creative, learning activities and children reading books that opens their young minds to the world of faraway places, animals, friends and fun.

ABOUT NXT GEN BRAND MARKETING, LLC

Nxt Gen Brand Marketing is a boutique full-service agency that takes a comprehensive approach to brand building – using new, innovative and traditional methods. The Nxt Gen Team has proven success in brand strategy, licensing, marketing and retail making it possible to offer its clients a dynamic team with the right combination of skill sets. The foundation is solid with a clear understanding of consumer product industries, business models and trends.