License! Global magazine will debut The Business of Brand Licensing on March 1-2, 2016 in New York City. This two-day executive level conference and networking event was developed in partnership with UBM Advanstar, organizers of Licensing Expo and Brand Licensing Europe, and LIMA.

As the East Coast’s premiere brand licensing event, the NYC Summit offers in-depth analysis and insight into the driving factors and changing dynamics of global licensing in today’s highly competitive marketplace while allowing time for one-to-one meetings and networking. This exclusive event features strategies from top brand and retail executives on leveraging and profiting from the popularity of licensed brands, developing partnerships and preparing for the future of the industry.

Tony Lisanti, Global Editorial Director, License! Global, and an Adjunct Professor of “Licensing and Merchandising” at New York University’s Tisch Institute for Sports Management, Media and Business: “This summit is something that we at License! Global have long wanted to do and have now been developing for several months, so I’m incredibly excited to finally share what we have planned. From category innovations to changing business models, we’ll be analyzing and sharing best practices for all aspects of the licensing sector. This is a must-attend event for any executive looking to shape the future of their business who wants to hear directly from and network with innovators and influencers in our industry.”

The NYC Summit: The Business of Brand Licensing is the must attend East Coast event for licensors, licensees, retailers, agents, brand managers, marketers, consultants, investors, financial analysts and trade and consumer business media. The NYC Summit marks the return of UBM Advanstar Licensing, organizer of Licensing Expo and Brand Licensing Europe, to its New York City roots.

Charles Riotto, LIMA President: “LIMA is excited to be working with our colleagues at UBM Advanstar Licensing to bring a licensing event of high caliber back to New York City. This summit captures all that is important to our industry – a forum for education, and the opportunity to make vital business connections.”

The discussions featured at the inaugural NYC Summit have been developed for this event by License! Global magazine in conjunction with LIMA. With more than 1000 members in 35 countries, LIMA is known for educating business people around the world about the benefits of licensing. License! Global, published by UBM Advanstar, is the leading news source for the brand licensing industry, delivering award-winning editorial content covering trends, analysis and special reports about the global brand licensing and retail marketplace.