Pawtucket, RI – Hasbro, Inc. (NASDAQ:HAS) announced today that Peppa Pig is jumping into Urban Outfitters with an all-new exclusive collection including vinyl, tech accessories, apparel and more.  The collection will be available on www.urbanoutfitters.com and in stores starting this week.

The exclusive line includes a bi-colored pink and red vinyl variant of Peppa’s top-selling album “My First Album,” and essential tech accessories like PopSockets, phone cases and mouse pads.  Urban Outfitters will also offer two Oinktastic men’s t-shirt designs featuring Peppa’s iconic smile.  The Peppa Pig Super Sticker Book (not exclusive to Urban Outfitters), rounds out the must-have Peppa collection.

Series 8 of PEPPA PIG is currently rolling out worldwide, including more “Peppasode” premieres, and series 9 is currently in production.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms.  Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram.)