October 13, 2020 (New York, NY)— The iconic brands Outdoor Life, Popular Science, and SAVEUR will be participating in Licensing International’s Festival of Licensing, it was announced today by Richard Oren, Director of Licensing, Camden Media consumer products group.

The brands will be showcased during the Americas session of the Festival, taking place October 20-22nd, and will feature their diverse range of products and offer potential licensees an opportunity to learn more about these longstanding, trusted imprints, which were recently acquired by North Equity LLC from Bonnier Corp. Active licensing programs are already underway for all three brands, and include items such as Outdoor Life’s natural jerky dog treats, apparel and headwear; SAVEUR Selects’ cookware, bakeware, spices and sauces; and Popular Science’s line of STEM toys.

“This is an exciting opportunity and great timing for us, especially because we have a lot of new products coming to market and are actively seeking new partners to help expand our brands’ footprints,” says Oren.

Licensing agreements recently announced include Popular Science’s line of telescopes and optics with Celestron, and the SAVEUR Selects line of kitchen knives and accessories with Cangshan Cutlery Company.

The team representing these brands is actively exploring new licensing and distribution partners. For information about available categories or to book an appointment at the Festival, visit the Festival of Licensing website or send inquiries to Richard Oren at richard.oren@camdenmedia.com.

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ABOUT NORTH EQUITY
North Equity LLC is a venture equity firm that acquires, builds and scales transformative digital media brands using a proprietary combination of operational, data and technology expertise. The portfolio currently focuses on the automotive, home and military verticals and includes The Drive, Popular Science, BobVila.com, SAVEUR, Outdoor Life, The War Zone and Task & Purpose, among others. Since acquisition, these brands have been strategically building market-leading positions, optimizing cash flow, and transforming their category in the digital content landscape. North’s investment team has extensive experience in the intersection of technology, data, and media, as private investors and operators. North, based in Miami with offices in San Francisco and New York, will continue making strategic acquisitions across the digital media and technology landscape.

PRESS CONTACT
Cathy Hebert, cathy@northequity.com