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MGM Doubles Down on Licensing with Brandgenuity image

MGM Doubles Down on Licensing with Brandgenuity

May 13, 2019

MGM Studios is sharpening its focus on licensing, particularly via location-based entertainment and video and mobile games. The licensing program, with Brandgenuity continuing as its...

Electronic Arts Projects Sales of 6-8 Million Units for new Star Wars Title

Williams-Sonoma Trademark Suit Against Amazon Can Proceed, Federal Judge Says

Funko Burnishing Brand, Developing Own IP

Executives

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Zynga Expects Bulk of Revenue from Licensed Titles in 2020

Agencies and Consultants

Peanuts Deal for Apple Streaming Service ‘Doubled’ Brand’s Value, DHX Says

SeaWorld Terminates China Licensing Deal, Six Flags Pursuing International Expansion

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