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Collaborations In Style at Licensing Expo image

Collaborations In Style at Licensing Expo

May 26, 2024

Collaborations were on trend at Licensing Expo in Las Vegas, stretching to leave few categories untouched. Collabs—limited-time offers that typically last for a year or...

The ICEE Company Announces New Froot Loops Flavor in Collaboration with WK Kellogg Co

Miraculous Corp Signs Multiple New Food & Beverage Partners for Miraculous™ Across the Globe

Krispy Kreme, Dolly Parton Partner for ‘Southern Sweets’ Doughnut Collection

Calypso Lemonade Signs Licensing Agency Brand Central to Make Waves in New Product Categories

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Heinz and Mattel’s Barbie® Team Up to Release ‘Barbiecue’ Sauce

The J.M Smucker Co. Signs with Brand Central

Pizza Restaurants Add Brand Licensing to the Menu

Girl Scouts Launch Limited-Edition Flavor for Little Bites Snacks

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