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A New Era of Social IP: Mattel and Tencent QQ Announce Launch of Strategic Licensing Partnership image

A New Era of Social IP: Mattel and Tencent QQ Announce Launch of Strategic Licensing Partnership

October 25, 2016

Shanghai, China, October 19, 2016 – Today Mattel, the world’s leader in the design, manufacture and marketing of toys, and Tencent QQ, China’s largest social...

Premium Chinese-grown Animation IP Bodhi and Friends Marks Their First Step Towards Going Global by Being The First Chinese IP to Collaborate With The World’s Biggest Toy Company, Mattel

Mattel unveils first third-party consumer products licensing partnership in China

C3 Entertainment, Inc. Licenses The Three Stooges Brand to The Whispering Imps For High End

New Era to Become the Official Headwear Partner of the NBA, WNBA and NBA D-League

Sony Pictures Television Networks Acquires Stake in Global Kids Svod Platform 'Hopster'

American Girl Brings Joy To Every Girl This Holiday Season

American Girl Debuts First-Ever Animated Series Episodes Based On New WellieWishers Line For Younger Girls

UBM, LIMA and Alifish Join Forces to Strengthen Chinese Licensing Market

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