Paramount Global Names Medialink as its Master Licensee for Greater China
(New York, NY, and Hong Kong, HK – Oct 18, 2023) – Paramount Global, owner of the Star Trek franchise, has designated Medialink Group as its master licensee for the Greater China region including Chinese Mainland, Hong Kong, Macau and Taiwan. Medialink Group will be responsible for managing the brand licensing of Star Trek consumer products in this area.
This cooperation with Paramount will see Medialink Group explore brand licensing opportunities for Star Trek in the Greater China territory. The primary categories that Medialink Group will focus on for growth in the market include toys, apparel, electronics, personal care, and promotion.
Star Trek is a highly influential science fiction franchise rooted in the timeless aspirational values of hope, inclusivity, unity, and adventure. Since 1966, Star Trek has been uniting fans across the globe. Most recently, China’s video platform giants Youku and Bilibili have launched the first and second seasons of Star Trek: Strange New Worlds and Star Trek: Picard across China, and the first Star Trek Day celebration event in Beijing on September 9 was a great success. With an explosion of vibrant new shows that span all demos, now is the moment for a new generation to discover the potential of the franchise and its expansive fandom.
“We are delighted to represent Star Trek in Greater China. Like members of Starfleet, Medialink Team are all explorers who are dedicated to putting in maximum effort to explore and discover new opportunities. We will seize all the opportunities and diligently strive for growth,” said Ms Noletta Chiu, Managing Director of Medialink Animation International Limited and Medialink Cultural & Creative (Guangzhou) Limited.
“We’re thrilled to have Medialink onboard to license Star Trek throughout the territory, and help us deliver exceptional products and experiences for this exciting franchise that will thrill our loyal fans,” said Jennifer Pang, VP of Licensing, Asia, Paramount.