Party City Plans to Increase Its Own Sourcing
Party City plans to self-source half the products it sells within five years, up from the current 20%, company executives told analysts. The increased production will include licensed costumes at a manufacturing facility in Madagascar which the company acquired in buying Festival SA last year. Party City is currently making costumes there tied to Lucasfilms, Marvel Entertainment and Disney properties, says the company’s Deborah Belevan, with a target of making a million units this year across licensed and non-licensed product.
