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Penguin Ventures Announces a Licensed Consumer Products Programme for Tom Fletcher’s ‘Who’s in Your Book?’ Publishing Series image

Penguin Ventures Announces a Licensed Consumer Products Programme for Tom Fletcher’s ‘Who’s in Your Book?’ Publishing Series

London, UK — Penguin Ventures (the licensing team at Penguin Random House Children’s UK) has secured global rights to develop a licensed consumer products programme for Tom Fletcher’s bestselling Puffin picture book series ‘Who’s in Your Book?’, from his manager Rachel Drake and literary agent Steph Thwaites at Curtis Brown. The series features a cast of beloved characters including Monster, Witch, Dragon, Elf and Unicorn.

The ‘Who’s in Your Book?’ series is published by Puffin – an imprint of Penguin Random House Children’s UK – with illustrations by Greg Abbott, and launched in 2018 with There’s a Monster in Your Book. The bestselling mini adventures engage toddlers and parents through interactivity, gently exploring key preschool themes such as bedtime, kindness and inclusion. Penguin Ventures has launched a dedicated ‘Who’s in Your Book?’ webshop offering print-on-demand gifting with personalized options and featuring favourite characters from the series on consumer products such as apparel, homeware, stationery, gifting and partyware, together with a selection of publishing. A global roll-out of the licensing programme will follow in key international territories for the series, which currently include North America, Australia, China, United Arab Emirates and Europe.

David Sprei, Commercial Director at Penguin Ventures said:

“Penguin Ventures is delighted to be taking Tom Fletcher’s incredibly successful ‘Who’s in Your Book?’ series off the page and into the world of licensing. The characters and the imaginary worlds they inhabit translate beautifully on our carefully curated range of consumer products and we are excited to offer Tom Fletcher’s fans a new way to enjoy his remarkable stories.”

Tom Fletcher said:

“It’s been amazing to hear how much the ‘Who’s in Your Book?’ characters and their adventures have meant to readers over the years. I set out to make interactive stories where children and grown-ups use their imaginations together to breathe life into the characters. So I couldn’t be more delighted to see those characters truly coming alive in exciting new ways – and to know families will now actually be able to engage with them in the real world!”

Puffin has published 10 titles in the ‘Who’s in Your Book?’ series in 23 languages and has sold in excess of 2 million copies worldwide, with over 960K copies sold in the UK alone. The latest title in the series, There’s a Dinosaur in Your Book published in September this year, with a new novelty range launching in 2024 with There’s a Little Chick in Your Book. The UK-wide touring theatrical production There’s a Monster in Your Show launched on October 12th, 2023.

Visit the official ‘Who’s In Your Book?’ webshop here:

About Penguin Ventures
We’re off the page and on an adventure. Penguin Ventures is the licensing and consumer products division of Penguin Random House Children’s UK. We manage and exploit our portfolio of iconic literary brands and characters: PETER RABBIT™; THE SNOWMAN™; FUN WITH SPOT™; FLOWER FAIRIES™; WORLD OF ERIC CARLE™ (UK & Ireland) and more, we find new ways to tell the world’s favourite stories. Working with best-in-class partners in licensing, retail, promotions, experiential, theatrical, exhibitions; at location-based experiences; and across the digital landscape, we take our beloved characters off the page and on new adventures.

About Tom Fletcher
Tom Fletcher is a number-one bestseller and one of the UK’s most popular children’s authors. The Christmasaurus was the biggest debut middle-grade novel of 2016 and was shortlisted for a British Book Award. Since then, Tom has published several more chart-topping children’s novels including the newly released A Christmasaurus Carol, as well as The Christmasaurus and the Winter Witch, The Christmasaurus and the Naughty List, The Creakers, Space Band and the instant number-one bestseller The Danger Gang. Tom also writes the incredibly successful Who’s in Your Book? picture-book series and is one half of the author duo behind The Dinosaur that Pooped picture-book series too, which has sold over 1.5 million copies. For older readers, Tom co-authors the Eve of Man series with his wife Giovanna Fletcher.

Tom’s books have been translated into 40 languages and to date he has sold over 8 million copies of his books in the UK alone. The Christmasaurus is currently being developed by The Greatest Showman director Michael Gracey into an animated movie with original songs written by Tom.

As well as his career as an author, by the age of 21, Tom had penned 10 UK number 1 singles and is the founding member of the band McFly. The Brit Award-winning band has sold over 10 million records worldwide and Tom has also written songs for other artists including One Direction, Busted and 5SOS.

About Puffin
Puffin is the biggest children’s publisher globally, and is a loud, proud voice for the power of stories to spark imaginations.

Since publishing a series of non-fiction in 1940, Puffin has grown to become one of the world’s most iconic children’s entertainment brands. Publishing stories for children from 0-12, Puffin is home to famous authors, illustrators and children’s brands, including Roald Dahl, Jacqueline Wilson, Malorie Blackman, Nathan Bryon & Dapo Adeola, Tom Fletcher, The Very Hungry Caterpillar, The Snowman and Diary of a Wimpy Kid. Many of these stories live beyond the book and have inspired TV, films, music and games.

Puffin is always on the look-out for new talent and is committed to giving children access to stories, through innovative formats and partnerships; ensuring that the magic of imagination passes from one generation to the next.

Puffin is an imprint of Penguin Random House, the world’s number one publisher representing a vibrant community of publishing houses marked by unparalleled success. Puffin: Stories to Spark Imaginations For more information, please visit

Or follow us on: Twitter/Facebook: @PuffinBooks | Instagram: @puffinbooksuk

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