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Penske Media Announces Formation of the PMC Brand Group  image

Penske Media Announces Formation of the PMC Brand Group 

Dedicated to Building Licensing Programs, Partnerships and Consumer Products for PMC’s Portfolio of Brands  

New York, NY — Penske Media Corporation has restructured its domestic licensing business in creating PMC Brand Group (PMBG), an in-house agency dedicated to building licensing programs, partnerships, and consumer products for the publisher’s brands including Rolling Stone, Variety, Billboard, SXSW, The Golden Globes, VIBE, SHEMedia, The Hollywood Reporter, Robb Report, and others.     

Thomas Ferguson, VP of Licensing, Partnerships & Consumer Products will lead the team which includes Laura Ongaro, Associate VP, Licensing & Partner Management and Noelle Hickey who has been promoted to Associate Director, Marketing & Partner Management.   

“The PMC Brand Group was created to refine our approach to extending the touchpoints of PMC’s iconic brands,” said Ferguson. “This is also a signal to the industry that we are not only focused on new and existing partnerships but also the growth, long-term success and strategic vision of each deal we bring in on behalf of the brands.”   

“We’re uniquely positioned to support the PMC Brand Group across the business. Our digital ad sales, editorial, social and e-commerce teams have the ability to amplify and support our licensing partnerships through thoughtful storytelling and campaigns with a 360-degree approach,” said Craig Perreault, Chief Digital Officer, PMC.   

“We’re proud of our brands and the legacy they carry with them,” said Ferguson. “As we consider deals moving forward, we are looking to evolve the brands by pushing boundaries with innovative products, world class experiential concepts, and best-in-class partners.”    

With businesses spanning industries including Entertainment, Music, Fashion, Beauty, Art, Sports and Luxury, the PMC Brand Group looks to build partnerships and cross-sell the brands for maximum impact and to lead consumer experiences within these sectors.

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