The global licensing community is powered by an incredible group of professionals whose diverse backgrounds and creative energy drive innovation and excellence. Each week we profile one of these professionals in this ongoing series.

How did you get into licensing (or how did licensing find you)?
I’m the creator of a five billion viewed, four million subscribed YouTube and digital-first children’s entertainment brand. Having toys, stickers, and other products that we sell daily on eCommerce inevitably led me to Licensing Expo 2025. (Meet us at Booth D221!)

What’s a “typical” day in your current position?
Conceive, create, and execute on kids’ content that will have a meaningful impact on lives.

What’s your biggest personal or professional accomplishment?
Personal: Marrying the love of my life. Professional: Surpassing $1 million dollars earned from my YouTube channel alone.

What are the most significant trends or changes that you’ve seen in the business in recent years?
Traditional media collapsing and digital-first brands exploding. Audiences want more content from creators and small teams as opposed to big-budget shows.

What keeps you up at night? What’s your biggest challenge these days?
The next big creative fish. It’s the biggest challenge, exactly the same.

In your opinion, what is the top skill every licensing executive should have in order to succeed?
Understand what audiences like—having your fingerprint on the culture and content and what is truly impacting and resonating.

What’s the best piece of advice you’ve ever received, or what’s your favorite quote?
Not wanting something is as good as having it.

What is your favorite licensing deal of all time? (It doesn’t have to be one that was signed by you.)
Hasn’t happened yet, that’s why I’m going to Licensing Expo!

If you weren’t in licensing, what would you be doing now?
I’d still be creating great art, just for a difference demographic (which I also do, by the way!)

The last licensed product I bought was…
Kellogg cereal featuring an unmentionable, ubiquitous aquatic kids character.