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People Profile: JJ Ahearn, Managing Director, Licensing Street image

People Profile: JJ Ahearn, Managing Director, Licensing Street

The global licensing community is powered by an incredible group of professionals whose diverse backgrounds and creative energy drive innovation and excellence. Each week we’re profiling one of these professionals in this ongoing series developed in partnership with MyMediaBox.

How did you get into licensing (or how did licensing find YOU😊)?
I was working in Hong Kong for the brand Memorex, and I wanted to build the brand in more international markets. We didn’t have a presence in some key countries, so rather than buildout teams and infrastructure there, I learned you could license the name.

What’s your biggest personal and professional accomplishment?
Personal, my Type A personality hasn’t gotten me killed. Professional, I haven’t done it yet. That’s what keeps you motivated.

What are the most significant trends or changes that you’ve seen in the business in recent years?
The expansion of content and intellectual property and the consolidation of retail channels. Look no further than the graveyard of retailers and the expansion of SVOD services. Retail scale is very difficult to achieve.

What keeps you up at night? What’s your biggest challenge these days?
I get up very early to go swim, so I need to get to sleep at night. The biggest challenge is the bags under my eyes from the goggles 😊

What is the best piece of advice you ever received? OR What is your favorite quote?
We have our own Licensing Street Hall of Fame in our office, admission is free, and one of my favorite quotes was from one of our Hall of Famers, Woody Browne, when we started our company, “In business, treat every year like a new year and a new beginning. Don’t ever rest on past success.”

What is your favorite licensing deal of all time? (doesn’t have to be one that was signed by you)
MetLife and Snoopy. I love everything about it, especially that it’s not an obvious association.

The last licensed product I bought was…
a Florida Gator Southern Tide shirt. It’s football season and I from Florida. Go Gators!

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