The global licensing community is powered by an incredible group of professionals whose diverse backgrounds and creative energy drive innovation and excellence. Each week we’re profiling one of these professionals in this ongoing series.

How did you get into licensing (or how did licensing find you)?
I was lucky enough to find the world of licensing before I even graduated from college! Part of completing my degree in commercial entrepreneurship at Florida State University was that I needed an eight- to 12-week internship. As a junior in college, I began researching innovative companies in my hometown of Atlanta that were growing and aligned with my values. That led me to Octane5, where I interned for 12 weeks before returning to college for my senior year. In those short three months I fell in love with licensing and was thrilled when Octane5 asked me to work full time upon graduating.

What’s a “typical” day in your current position?
On an average day, I begin by reading through different licensing publications so I’m up to date on the industry and can identify any potential prospects. The first half of my day usually consists of lead generation efforts through email marketing, direct mail, and social media. Once I get through my daily outreach, I switch gears into follow-ups and work on driving any current deals. The second half of my day generally consists of internal meetings with the sales team or demos with prospects. I also manage Octane5’s social media pages, so I like to dedicate some time to preparing content and looking for ideas.

What’s your biggest personal or professional accomplishment?
My biggest professional accomplishment is landing the full-time job at Octane5. When I first started as an intern, I knew right away that Octane5 was a special place to be, and I feel incredibly lucky to be at such an innovative company.

What are the most significant trends or changes that you’ve seen in the business in recent years?
One of the most significant trends I have seen recently is the rise and fall of NFTs in licensing. While NFTs still have some great applications, it seems many major brands have drastically lost interest in them as the Metaverse has not taken off as originally anticipated. Another trend I’ve seen in licensing recently is the increase in experiential retail and location-based entertainment. After years of limitations due to the pandemic, consumers are thrilled to be back in retail spaces and brands like Mattel’s Barbie seem to be taking full advantage.

In your opinion, what is the top skill every licensing executive should have in order to succeed?
I believe the skill every licensing executive should have in order to succeed is the ability to create and maintain meaningful relationships. Licensing is a very people-based industry and forming strong connections with those inside and outside your organization is crucial. I have seen this firsthand with the executive team at Octane5 and believe it’s played a huge role in the success of the company.

What’s the best piece of advice you’ve ever received, or what’s your favorite quote?
Some of the best advice I’ve received is to always be yourself. This simple yet powerful statement has proved to be valuable to me as I navigate this industry as a young professional. I’ve found that being your authentic self resonates well with others and demonstrates that you’re somebody they can trust, regardless of your age. The industry is full of amazing and genuine people, and one of my favorite parts is how easy it is to connect with those within the world of brand licensing.

If you weren’t in licensing, what would you be doing now?
I would likely want to do something that involves working outside in nature. I have a huge passion for snowboarding, kayaking, fishing, and all things outdoors, so I would be happy doing almost anything that involves spending time outside.