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Perfetti Van Melle and Nongshim Spark a Beverage Revolution in South Korea image

Perfetti Van Melle and Nongshim Spark a Beverage Revolution in South Korea

In a groundbreaking collaboration, Perfetti Van Melle Group and Nongshim join forces to create beverages for two of the most internationally renowned brands within the group, Mentos and Chupa Chups. Drawing from the essence of each brand, we present Mentos Sparkling Water and Chupa Chups Milk Soda Zero, capturing the essence of beloved flavors in innovative drink forms.

We are excited to surprise our fans with Mentos Sparkling Water, offering a refreshing burst of lemon, grapefruit and strawberry flavors. Infused with the cherished Mentos essence, this sparkling water delivers a rich fruity aroma and heightened carbonation for an unparalleled sensory experience.

Moreover, introducing the Chupa Chups Milk Soda Zero, a unique beverage that combines the iconic flavors of this popular brand with a delightful milky twist, featuring strawberry and melon notes that are sure to tantalize the taste buds, has been developed.

Carla Fernandez-Moreno, Perfetti Van Melle F&B Licensing Manager, says: “We’re excited to see this collaboration come to life, blending the distinct flavors of two of Perfetti van Melle’s most iconic brands, Mentos and Chupa Chups, with Nongshim’s expertise. This partnership brings refreshing novelty to every sip.”

Perfetti Van Melle continues to expand the presence in South Korea. It celebrates the longstanding partnership with Nongshim, a trusted distributor of our brands since 1998. These new collaborations underscore our shared commitment to innovation and meeting the evolving preferences of consumers. Together, we embark on a journey to pioneer new trends and enhance consumer choices in the beverage sector.

About Perfetti Van Melle
The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands are much-loved throughout the five continents, such as Chupa Chups and Mentos.

Perfetti Van Melle also unlocks the power of several of its most popular brands through a successful licensing program that started in Barcelona 25 years ago. At the moment, 11 brands already have lifestyle-oriented programs in key markets across the globe.

By merging art, fashion, pop culture and candy, the brands’ style guides offer original creativity to develop an ever-expanding universe of exciting lifestyle products, brand and retail experiences. In addition, the Mentos, Chupa Chups, Airheads and Fruit-tella brands offer the opportunity to take their characteristic and unique flavor profiles to selected categories in the food and beverage aisles with leading FMCG partners.

CHUPA CHUPS has been conquering the heart and taste of kids and teens since 1958. The brand has become world famous for its round lollipops in many flavors and the flower shaped logo which was designed by the famous artist Salvador Dalí in the late sixties. Based on Chupa Chups’ strong personality and identity, a vibrant pop style has been developed for licensing that is always on trend. Chupa Chups’ characteristic flavor profile makes it the ideal brand to offer credibility and innovation for food and beverage products that will not fail to stand out on retail shelves.

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