Milano, February 2nd, 2011 – Planeta Junior Italy has signed an agreement with Chorion to be the exclusive licensing agent in Italy for beloved preschool brand, Noddy.
The celebrated author Enid Blyton’s most popular creation, Noddy first appeared in 1949 in the classic book, Noddy Goes to Toyland. Since then, the little wooden boy with the jingly blue hat has appeared in countless adaptations for the screen and stage. More than 250 million Noddy books have been sold worldwide and translated into over 40 languages. Noddy’s popularity with preschoolers has created a licensing program with over 200+ licensees offering more than 1,000 individual products.
The new Noddy CGI TV series, Noddy in Toyland is a top-rated show broadcasted in more than 100 countries around the world, and Make Way For Noddy was on RAI YoYo in Italy till December 2010 and it will be again on the iitalian TV in the next Spring 2011. Noddy has touched the lives of millions of preschoolers from all over the world and over three million Noddy DVDs have been sold to date worldwide.
Both entertaining and nurturing, Noddy has a unique place in the hearts of children. As Noddy plays and learns, so too does his audience of viewers and readers. Noddy research* conducted with mums of preschoolers in the UK, France and Portugal revealed that they actively seek out Noddy as a constant, safe and trusted friend for their children and recall him fondly from their own fun and happy memories of childhood.
Planeta Junior will be responsible for all licensing categories including apparel, back-to-school, toys, gifts, novelty items and more.
ABOUT CHORION
Chorion is a leading provider of quality family entertainment for the global marketplace. Chorion brings a combination of brand management savvy and creative vision to the development of literary copyrights across all media. Chorion’s portfolio includes classic children’s brands such as Mr. Men and Little Miss, Beatrix Potter, Paddington, Noddy, OLIVIA, and The World of Eric Carle as well as art and lifestyle brands. Chorion also owns and manages the literary works of Agatha Christie, Raymond Chandler and Georges Simenon, among others. Chorion’s animated television productions include OLIVIA, The Mr. Men Show, Famous Five: On the Case and Noddy and Noddy in Toyland. New productions for 2010 include The Octonauts and Gaspard and Lisa. Chorion has offices in London, New York and Sydney.