PLAYMOBIL is the first major toy manufacturer worldwide using plant-based plastic in its entire toddler portfolio.

Zirndorf,  Germany — PLAYMOBIL converted the production its toddler products from traditional, fossil-based to plant-based materials.

The toddler line is also receiving a new name and a new look. PLAYMOBIL 1.2.3 is now PLAYMOBIL JUNIOR. The playsets under the new brand are made with plastics originating from raw materials that are at least 90% plant-based.

The new plant-based plastics can be traced back to materials left over from food or paper production according to the mass balance approach used in the circular economy and based on the ISCC 208 standard. For the packaging, at least 90% recycled cardboard and 100% recycled paper are used. The change to sustainable materials is also accompanied by a relaunch of the packaging design. The first play sets will be available in February 2024. The entire product range is planned to be converted by the middle of the year.

PLAYMOBIL JUNIOR brings varied play fun for toddlers. The different sets support the development of toddlers from one to four years old with a variety of features and play options. With every action, the child will continue to develop in a playful way. PLAYMOBIL JUNIOR accompanies toddlers on their individual journey of discovery into a fun world of play. The products can be used in a large variety of ways, e.g. in playrooms, back yards and playgrounds, and with the “AQUA” line also in the bathtub and pool. All Disney licensed play sets will also be produced using the new sustainable materials.

The brand relaunch is supported by a large-scale media campaign.

PLAYMOBIL CEO Bahri Kurter: “After successfully establishing several classic product lines to now use recycled and bio-based plastics, converting the production of our toddler line is another important step on our ambitious sustainability agenda.”