Pomelo Launches Special Collaboration With Chupa Chups
Pomelo announces the launch of a one-of-a-kind collection with Chupa Chups, a world-famous Spanish lollipop and confectionery brand. Since 1958, Chupa Chups has been a part of the childhood of millions of consumers worldwide. Pomelo merges a strong sense of this Chupa Chups tradition of sharing happiness for the dreamers of all ages through apparel and products that combine creativity and innovation.
Pomelo’s latest collection embodies the versatility of Chupa Chups candy: there’s a flavor for every mood and preference. With the ‘Forever Fun’ concept rooted at its core, the 16-piece contemporary collection appeals to customers who are all about fun, spontaneity, and exude positivity. Influenced by the retro rave trend with a retro-futuristic aesthetic and the Pop Kitsch style, the assortment includes t-shirts, bodysuits, denim pieces, fit and flare mini dresses, co-ords, and accessories – perfect for the high summer season.
Inspired by Chupa Chups’ best flavors – Raspberry, Orange, Cola Lemon, and Strawberries and Cream – the vibrant color palette of this collection is embossed across Pomelo’s best-selling silhouettes. The iconic Chupa Chups daisy insignia, fun lollipop, and signature striped prints prompt #PomeloGirls to reminisce over the carefree, childhood days, where lollipops were aplenty. To add to its specialty, the collection was partially crafted using sustainable cotton, powering up Pomelo’s range of items under its “Down to Earth” sustainable edit. Pomelo Girls are invited to shop this array of eye-catching designs and to stay fun and fashionable.
The Pomelo and Chupa Chups Collection will be available on the Pomelo app via iOS and Android, online at pomelofashion.com, and in-stores, in Thailand on 7 April, Singapore and the Philippines on 6 May, Indonesia on 24 May 2021 . Prices start at 390 ฿, SGD 19, IDR 169,000, and PHP 659.
Launched in 2013, Pomelo is Southeast Asia’s leading omnichannel platform with a global mindset:
on-trend, online, on-the-go. Driven by technology, Pomelo provides a unique omnichannel try before you buy experience with Tap.Try.Buy. Shop from thousands of styles and brands online, try on at a Pomelo location of your choice, and only pay for what you love. Through its Down To Earth initiative, the brand commits to drive change and deliver eco-conscious, on-trend products at an unparalleled price, coupled with an ever-growing selection of brands. Known for its legendary customer experience, orders can be placed on pomelofashion.com or the Pomelo Android and iOS App.
ABOUT PERFETTI VAN MELLE GROUP:
The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. It owns many much loved brands such as Mentos®, Alpenliebe® and Chupa Chups®. Perfetti Van Melle is always striving to create innovative treats and a better future for its consumers.
Perfetti Van Melle also unlocks the power of several of its most popular brands through a successful licensing program: Mentos®, Chupa Chups®, Airheads®, Frisk®, Brooklyn®, Smint®, Fruittella® Alpenliebe®and Big Babol® all have sweet or fresh lifestyle oriented programs in key markets across the globe. By merging art, fashion, pop culture and candy, the brands’ style guides offer original creativity to develop an ever-expanding universe of exciting lifestyle products, brand and retail experiences.
Moreover, the Chupa Chups® and Airheads® brands offer the opportunity to take their characteristic and unique flavour profiles to selected categories in the food and beverage aisles with leading FMCG partners.
Chupa Chups® has been conquering the heart and taste of kids and teens since 1958. The brand has become world famous for its round lollipops in many flavours and the flower shaped logo which was designed by the famous artist Salvador Dalí in the late sixties. Today the brand launches novelties in more than 130 countries in a sustainable manner.
Based on the brand’s strong personality and identity, a vibrant pop style has been developed for licensing that is always on trend. The forever fun style guides offer endless possibilities to create colourful lifestyle products and a one of a kind brand experience all over the world.
Chupa Chups®’ characteristic flavour profile is also ideal to bring credibility and to inspire innovative food and beverage products that never fail to stand out on retail shelves.