Preeminent Dancer/Choreographer Kelly Connolly Appoints M!KE Licensing as Exclusive Licensing Agent
East Rutherford, NJ February 21, 2012 – M!KE Licensing (www.mikelicensing.com), one of the nation’s leading licensing firms, announced today that that the firm has been appointed exclusive licensing agent by prominent and accomplished dancer, choreographer, actress, designer and fitness expert, Kelly Connolly (www.kellyconnolly.com).
Kelly has a lustrous history of performances and appearances on many accredited TV shows, motion pictures and musicals. She has developed into one of the most exquisite and eclectic performance artists of today with the honor to recently be named “All Around Best Female Dancer,” by Dance Track Magazine in 2011.
“Our goal is to establish Kelly Connolly’s name within the retail market as an artistic, fresh and forever active lifestyle brand. Her reputation and creativity will only help build this brand as a consumer favorite. From fitness/dance videos, to exercise equipment, to health products, to workout wear, Kelly has the versatility, the necessary captivating personality and smart business sense to successfully execute herself as a consumer brand name with sustainable likeability. We are very excited to be working together on this project and can already feel the market appeal,” said Kerri Zupp, licensing manager of M!KE Licensing.
“M!KE Licensing’s demonstrated success and commitment to brand integrity make the company the ideal partner as I introduce new products aimed to help people achieve a variety of personal and fitness-related goals,” said Kelly Connolly. “I’ve been blessed to have been part of so many successful projects, and I’m excited to give back and share my knowledge and experiences in the form of products that will truly benefit people in ways that are fun, practical and physically impactful.”
One Meadowlands Plaza
East Rutherford, NJ 07073