LOS ANGELES, CA (February 7, 2014) – You’ve seen Rainbow Loom® bracelets on children, moms, dads, grandmas, and grandpas and with its popularity continuing to skyrocket, Choon’s Design LLC, the inventor of the Rainbow Loom® and original creator of the rubber band weaving process, has signed on with Brand Central LLC, a premiere brand licensing and consulting agency, to develop a full consumer products licensing program. Brand Central and Rainbow Loom will be licensing the brand into new product categories as well as acquiring new brands for their products.

Created by Choon Ng and his family in their Novi, Michigan living room less than 3 years ago, the patented Rainbow Loom® sold over 3 million kits in 2013 with distribution throughout the world at over 1,000 big box retailers. Rainbow Looms are sold in kits which consists of a Rainbow Loom, a Mini Rainbow Loom, a hook and base opener tool, 24 C-clips and 600 multicolored mini rubber bands. Many colorful items can be woven with the Rainbow Loom®, including bracelets, rings, pendants, figures, ornaments, and other items – limited only by the imagination. Rainbow Loom has quickly become the hottest toy of the year. Rainbow Loom® is nominated for three categories in the prestigious Toy Industry Association’s “Toy of the Year” for 2014 including “Activity Toy of The Year”, “Girl Toy of The Year”, and ” Special Toy of The Year”. Choon was also recently awarded the “2013 Excellence in Toy Design (TAGIE®)” award by the Chicago Toy and Game Group.
Brand Central is targeting strategic categories for Choon’s Design LLC’s partnerships including apparel & accessories, crafts, back-to-school, toys & games, party supplies, home products, digital & media and more. Rainbow Loom® is the latest addition to Brand Central’s roster of high-profile brands which includes Dr Pepper Snapple Group, Krispy Kreme, fashion blog Cupcakes and Cashmere, Dominique Ansel & The Cronut and more.
Ross Misher, CEO of Brand Central LLC, said “Rainbow Loom® has become a global phenomenon that we believe will remain a popular activity for both boys and girls for years to come. We are very excited to begin working with such a popular and beloved brand to develop new brand extensions to expand the Rainbow Loom lifestyle at retail.”
Choon Ng, CEO of Choon’s Design LLC, added, “We are thrilled to be working with Brand Central. They have an incredible, proven track record of maximizing pop culture brands by translating popular phenomenon into sustainable product lines. We look forward to growing the Rainbow Loom® brand – and other, soon-to-be-introduced products being developed by Choon’s Design – with our friends at Brand Central.”
About Choon’s Design, LLC and the Rainbow Loom®
The Rainbow Loom was invented by parent and entrepreneur Choon Ng. A former crash safety engineer, Ng was inspired to develop the loom after watching his daughters weave bracelets out of small rubber bands. The Rainbow Loom® kit consists of a modular loom of patented design, rubber bands, hook, Mini Loom™, and patented C-clips. Kids of all ages can weave together the rubber bands to create bracelets, necklaces, pendants, and many other items. For additional information please contact Rich Weite at 480.432.0494 or visit http://www.rainbowloom.com.
About Brand Central
Brand Central LLC is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, brand creation, and brand acquisitions to some of the world’s most recognized brands, including: Coleman, Dr Pepper Snapple Group, ABC, Gaiam, Mark Burnett Productions, Krispy Kreme, and many more. Their mission is to help clients unlock the full potential of their brands to enhance value while generating substantial revenue. For additional information please contact Ross Misher at 310.268.1231 or visit www.brandcentralgroup.com.
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