Renowned Tennis Brand, Prince Expands its Lifestyle Offerings with a New Footwear Partner
New York, NY – December 14, 2021 – Prince, a global racquet sports and lifestyle brand, has partnered with Pajar Canada, a full-service company that designs, manufactures, and distributes footwear and outerwear. Prince, owned by Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, has established a strong consumer following that value high quality, high style apparel, accessories and equipment on and off the tennis court.
Prince now expands its lifestyle assortment for men and women with the launch of footwear. The new collection, which elevates the brand’s off court style, features strong sport silhouettes with details including heritage woven labels, terry cloth linings, and ultra-lightweight injected comfort insoles, as well as vibrantly colored slides accented with the iconic Prince logo.
“Pajar Canada is a highly trusted footwear operator, which brings generations of expertise to this important category for the Prince brand,” said Taryn Washenik, Senior Vice President, Fashion, Classics and Outdoor at ABG. “This new partnership will help to further build out Prince’s lifestyle offerings and presents an opportunity to capture the attention of a new set of fashion tastemakers.”
“We challenged our design team to create a footwear collection that authentically embodies the heritage and style of this iconic brand,” said Jacques Golbert, President of Pajar Canada. “We look forward to building the demand for Prince by incorporating unique design elements and on trend details to this new product offering.”
The new Prince footwear collection will be available in the U.S. and Canada at select specialty retailers, department stores and on princetennis.com in Summer 2022.
Prince is a global racquet sports and lifestyle brand that elevates the game of every individual on and off the court. A definitive market leader, Prince is the racquet of choice for elite tennis players and accomplished pro’s worldwide. The brand is focused on meeting the needs of its wide-ranging customer base with a comprehensive selection of innovative, game-changing equipment and off court lifestyle offerings. Under the creative direction of David Grutman, Prince creates highly coveted street and fashion collections beloved by A-listers and tastemakers alike.
Shop Prince racquets and equipment at specialty and club retailers, in branded shop-in-shops nationwide and on princetennis.com. The lifestyle collection is available online at princeoffcourt.com and select boutique retail stores.
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About Pajar Canada
Pajar Canada is a 5th generation family shoe business founded in 1963. Based in Montreal, Quebec, Pajar specializes in manufacturing, wholesale, and retail of Performance Fashion Footwear and Outerwear through extensive knowledge and expertise acquired through rich handcrafted shoemaking history.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 30 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and in more than 6,300* freestanding stores and shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®*, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick’s of Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®. Pending acquisition in Q1 2022*.