LIMA is pleased to announce that Peter Hollo has joined as Managing Director of LIMA Germany. A 28-year retail and licensing industry veteran, Hollo will manage day-to-day operations in Germany and surrounding territories while continuing to deliver a high level of service to our membership. He will continue to operate LIMA’s highly successful Day of License in Cologne and Licensing Market in Munich, as well as introduce new educational and networking opportunities to the German market and beyond. In addition, he is tasked with growing LIMA Germany’s membership base along with increasing the involvement of key retailers.

Hollo comes to LIMA from Peter Hollo – International Consultants, where he counsels clients from the international toy and licensing industries on recruitment marketing and licensing strategy. Previously he worked as a chief procurement officer for German Spiele Max AG and division manager of toys and seasonal for German retailer Müller Ltd. & Co. KG.

Charles Riotto, LIMA President:  “We are thrilled to add someone of Peter’s stature to our staff. Our office in Germany has been a vital component of the international licensing community, and it was important that we appoint a Managing Director who could further grow our organization there while providing top-notch services to current and prospective members.”

Peter Hollo: “After many successful years working in different aspects of this challenging industry, I am excited to have the opportunity to join the LIMA team and support our members. Where else can you find such an outstanding and creative community of people than in licensing? I am grateful to be part of this industry and look forward to this fantastic new step.”