SCHNEIDER CONSUMER GROUP has chosen BRAND ENERGY to help it grow its famous consumer electronics and home appliance brand, SCHNEIDER, in North America, Asia and Africa. Created in 1934, SCHNEIDER plans to build on its established reputation of well-designed and reliable consumer products to continue its global expansion. Brand Energy will be in charge of recruiting regional partners to design, source, promote and market SCHNEIDER branded goods under license, including kitchen appliances, televisions, audio, computer, tablet, mobile and fixed phone equipment and accessories.

About SCHNEIDER CONSUMER GROUP:
SCHNEIDER CONSUMER GROUP is a global company with its headquarters in Paris, France. Its portfolio of brands is composed of prestigious consumer electronics and household appliance brands such as Scholtès, Radiola, Millenium, Thomson (under license), and of course Schneider. SCHNEIDER was created by the Schneider Brothers in the 1930’s to become a major player in the European TV and Radio market. In 1970, PHILIPS took over the company, driving the SCHNEIDER brand into new international markets with an extended product offer in consumer electronics. In 2015, SCHNEIDER took its independence from PHILIPS to become SCHNEIDER GONSUMER GROUP.

Today, SCHNEIDER products are recognized globally for their aesthetic designs, innovative technology, functionality and reliability, competing with reputable brands such as BOSCH and SIEMENS, while offering more competitive quality for price to end consumers

About Brand Energy:

Brand Energy is a new generation consumer goods brand extension and licensing agency with a strong expertise in corporate brands, food brands and digitally originated intellectual property. Founded by CAA- GBG’s French subsidiary’s former General Manager, Benoît Roque, and consumer goods marketing veteran, Alexandre Ardant, the agency’s office is based in Paris, France and is connected throughout Europe, North America, Asia and Africa.