Leading licensing agency Bulldog Licensing, which represents Sesame Street in the UK on behalf of Sesame Workshop — the global nonprofit organization behind the iconic children’s series and so much more — has announced two new deals for the much-loved brand as it continues to grow its presence both on screen and at UK retail.

ToyTopic, which develops innovative, high-quality yet affordable licensed and own-brand toys, will launch a range of Sesame Street toys, gifts and novelties including snap bracelets, seasonal plush, plush backpacks, plush keychains, pillow and blanket sets and 2D cushions. Launching at key high street retailers this autumn, the new Sesame Street range features products aimed at all ages, from pre-school to kidults.

PS International Group, a supplier of diverse, distinctive licensed paper goods, gifts and more, will also launch a new range of Sesame Street-themed arts and crafts, stationery, accessories and games. The collection will include colouring books and crayon sets, magic water art, plush notebooks, memory games and stacking cups, alongside homeware items such as fleece blankets and night lights. Designed to appeal to all ages — from pre-school children upwards — the range will be available online from this autumn.

Both of these new lines will employ designs inspired by Sesame Street’s colourful characters, along with the beloved brand’s signature messages about laughter and learning that engage fans of all ages while delivering on Sesame Workshop’s mission of helping children everywhere to grow smarter, stronger and kinder.

Sesame Street is a key focus for Bulldog in the UK. Working on behalf of Sesame Workshop, the agency has announced numerous deals for Sesame Street as it continues to grow its presence at retail. These two new deals join Just Play’s master toy programme and a rapidly growing pre-school licensed product range at all major retailers. Sesame Street also evokes a strong sense of nostalgia for adult fans who grew up with the series, inspiring successful ranges of apparel, badges, embroidered patches and more.

This strong retail and licensing performance comes at a time when Sesame Street programming is growing its broadcast and digital reach on Netflix, Amazon Kids+, POP FAST Channel, plus a YouTube channel which attracted 9.8 million UK views (693K hours) in January 2026 alone. Sesame Street also has a strong global social media presence where fans enjoy daily digital content featuring Elmo, Cookie Monster and other furry friends.

Ashley Holman, Managing Director, ToyTopic, says: “For many years, Sesame Street has been an inspirational brand with millions of fans. We’re thrilled to be part of the brand’s licensing programme and have no doubt that our range of Sesame Street-inspired gifts and novelties will enjoy an enthusiastic response from major retailers and the brand’s devoted audience across the UK.”

Adam Leaver, Managing Director, PS International Group, says: “A brand associated with laughter and learning is the perfect inspiration for a range of arts and crafts, stationery, accessories and games that is both fun and useful. We’re honoured and delighted to be part of the licensing programme for Sesame Street.”

Bulldog MD Rob Corney adds: “Sesame Street is a brand showing very strong growth across the UK and we’re fielding approaches from retailers in all categories. We’re delighted to be able to further expand the reach of the Sesame Street brand with the help of ToyTopic and PS International. These two companies are respected names in their fields and wonderful additions to a very successful licensing programme for one of the best-loved and most admired entertainment and education properties in the world.”

About Bulldog Licensing
Bulldog Licensing was founded in 2007. Today we are one of the leading agencies in Europe, working with many of the world’s leading brand owners to develop merchandise programmes ready for the international and domestic licensing markets. Bulldog has an excellent reputation and contacts throughout the world of retailing and licensing. Our diverse portfolio includes classics like Care Bears, Sesame Street, Me to You, Mr Bean, and Popeye, publishing successes like Beano, That’s Not My… and Rolling Stone, animated hits like Totally Spies and BeddyByes, games and toy brands like Mass Effect, Dragon Age, Match Attax, BEYBLADE X and Tamagotchi, global family music brand KIDZ BOP and the darts-based gameshow Bullseye. We don’t just work with established brands. We also help owners of nascent IPs to create brands that are fit for purpose in the highly competitive world of brand licensing. But whatever we do, our aim is always to be an agency that people can trust with their brands and their business. For more information, please visit https://www.bulldog-licensing.com