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Share the Magic of The Snowman™ This Winter image

Share the Magic of The Snowman™ This Winter

Peter Andre announced as Snowman brand ambassador

25th November, 2020.  London, UK.  Snowman Enterprises Ltd, a Penguin Random House company has today announced that Peter Andre will support a winter charity campaign to raise vital funds for children’s hospices in the UK.

Inspired by the rainbows displayed in support of key workers earlier this year, families and independent retailers are encouraged to create a scene from Raymond Briggs’ timeless picture book, The Snowman in their windows, to share a little magic with their community this winter.  Peter Andre and his family will be creating their own window display at home to encourage the nation to join the campaign.

Peter Andre said:  “Who better than Raymond Briggs’ beloved Snowman to bring families and communities together this winter to create some festive cheer?  Not only will The Snowman window scenes sprinkle some much needed magic across the UK, they will raise vital funds for children’s hospices. So you can have fun creating and sharing your Snowman window and know that you’ve made a difference in doing so. Christmas just isn’t Christmas without The Snowman, and this year Christmas most definitely has come early!”

Snowman Enterprises Ltd has pledged £1 to children’s hospice charities Together For Short Lives and Chestnut Tree House (of which Raymond Briggs is a patron) for every Snowman window scene shared on social media.

Raymond Briggs CBE, author of The Snowman said: After a very challenging year, I couldn’t be happier to think that my Snowman is helping to raise the nation’s spirits but more importantly, is raising funds for children’s hospices around the UK.  I know how vital these services are and the huge difference they make to the lives of young people and their families.  It would be wonderful to see The Snowman popping up in windows around the UK this winter.”

Every Wednesday for six weeks a new line art illustration from The Snowman will be made available at https://www.thesnowman.com/winter-windows and shared on The Snowman social media channels.   These can be printed off and coloured in, or used to inspire Snowman artwork, and added to window scenes.  A bumper Snowman prize bundle will be awarded to one lucky winner of a Winter Window scene shared on Facebook or Instagram.

*ENDS*

For more information please contact:
Jen Cooper
E:
jcooper2@penguinrandomhouse.co.uk
T: 07771728149

Notes to Editors:

More details can be found here:  https://www.thesnowman.com/winter-windows/

About The Snowman™
The Snowman was created and illustrated by Raymond Briggs as a picture book, narrated entirely through hand-drawn illustrations and first published in 1978.  Now one of the world’s most popular picture books, The Snowman has sold in excess of 5.5 million copies globally and has been translated into 21 languages.  Adapted for screen by producer John Coates, the Oscar-nominated animation launched on Channel 4 in its inaugural year in 1982 and has been repeated every Christmas since.  The sequel, The Snowman and The Snowdog premiered on Channel 4 on Christmas Eve 2012 and was seen by more than 10 million people over the festive period.

Snowman Enterprises Ltd is a Penguin Random House company.  It is committed to growing The Snowman™ brand, with a publishing programme overseen by Puffin and global broadcast, live events and a successful consumer products programme all managed in-house by Penguin Ventures.

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