New York, NY – Beanstalk announced its appointment by Shell as the global licensing agency for the Shell brand. Beanstalk will partner with Shell to extend the brand into a range of consumer products and services, leveraging Shell’s heritage, purpose and brand strength   to create value and engage with consumers on a global scale. The worldwide licensing initiative will further reflect and reinforce Shell’s commitment to becoming a net-zero energy company.

Shell aims to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. Licensing will help amplify the brand’s positioning through extension into strategic products and services in the areas of energy, safety, automotive care, accessories and maintenance, and STEM learning. Leveraging Shell’s rich legacy, the brand will also extend into other relevant categories including toys and collectibles, apparel and accessories, among others.

“We are very excited to partner with Beanstalk to work on extending the Shell brand into exciting new areas,” says Satish Murthi, Commercial Manager, Brand Licensing and Protection at Shell. “We believe Beanstalk’s expertise, network and professionalism will build on and accelerate our licensing program in all categories.”

“We are truly honored and proud to be working with Shell, an innovative and progressive leader in the energy industry with exceptional brand value,” says Allison Ames, President and CEO of Beanstalk. “As the world transitions to lower-carbon energy, Shell is at the forefront of this commitment. Beanstalk will develop and implement a global licensing strategy that helps power the progress Shell is making in the world and develop products for consumers that will reinforce the iconic value of the brand.” 

About Shell
Shell is a global group of energy and petrochemical companies with an average of 86,000 employees in more than 70 countries. Our strategy is to strengthen our position as a leading energy company by providing oil and gas and low-carbon energy as the world’s energy system changes. Safety and social responsibility are at the heart of our approach. Our aim is to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. For more information visit www.shell.com

About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world.  For more information, please visit www.beanstalk.com . Beanstalk is a member of the Omnicom Specialty Marketing Group.

About the Omnicom Specialty Marketing Group
Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.