Skee-Ball Discloses Multiple Deals
Bey Tek Games strikes a series of licensing agreements for Skee-Ball products, the first since it acquired the iconic 108-year-old company last year. Dimensional Branding Group, which has represented Skee-Ball since 2007, struck deals across a software app (Ocean Media), slot machines (Bally’s), state lottery tickets (Alchemy 3), online social gaming (Zynga) and desktop games (Running Press Books). Full-Circle United also will develop Skee-Ball leagues and tournaments under its Brewski-Ball trademark. The agreements come nearly a year after Bey Tek Games acquired Skee-Ball. Bey Tek also licenses IP and is developing an arcade machine for Dave & Busters based on dotGears’ Flappy Bird mobile game.