Sophie la girafe, the iconic 100% natural rubber toy, is celebrating her 60th birthday today!

Sophie la girafe has started her 60th birthday celebrations in early January with a unseen concept in France and abroad: people could re-invent Sophie la girafe and imagine the next 60th birthday collector’s box. 12 patterns and 5 colors per pattern = 60 possibilities.

Sophie la girafe changes her dress: a grande premiere in her history as she has always been the same since 1961.

Sophie la girafe fans around the world expressed their creativity by choosing their favorite limited edition Sophie la girafe 60th birthday.

Thousands of people voted from January 15th to February 7th and the 5 most successful patterns from around the world have been presented to a jury to elect THE 60th Sophie la girafe.

Sophie la girafe is honored to announce her new limited edition coat chosen by her fans!

In September 2021, the winning creation (which may be yours!) will be available in stores in its limited edition 60th birthday collector’s box. To make Sophie la girafe 60th birthday even more special the brand is offering 60 numbered «limited collector’s edition» boxes to participants by drawing lots.