Sophie la girafe is proud to announce her new partnership with Alpine.

Sophie la girafe takes care of baby’s senses with Alpine! Alpine is a leading company for hearing protection products, globally presents in 50 countries. Sophie la girafe and Alpine have teamed up with a common ambition: inviting all parents to take care of their baby’s ears in noisy environments. Babies’ ears are fragile and any hearing loss is irreversible. Like giraffes, babies have excellent but fragile hearing. That’s the reason why Alpine chose, Sophie la girafe, the best friends of babies all around the world to be the ambassador of its new product. Alpine has launched a sweet Sophie la girafe baby hearing protection set with a handy Protect&Go storage bag. It is available in Europe, Canada and in the United States.

About Sophie la girafe®

Sophie la girafe® was born in 1961 in Paris, France. Made from 100% natural rubber, Sophie has soothed generations of teething babies who also love to hear her squeak when squeezed. Today, Sophie la girafe® is still produced with 100% natural rubber derived from the latex from the Hevea tree and goes through 14 manual operations before completion. Moms trust Sophie la girafe® and recognize the brand as a key ingredient in a newborn’s gift basket.

About Alpine®

Alpine is a leading company in the hearing protection market, particularly on hearing protection for babies.

Baby hearing protection are used for shows, festivals, weddings, fireworks, travel (plane, train…), amusement parks, renovation housework and many others. Babies’ ears are fragile and any hearing loss is irreversible. That’s why Alpine offers products specially designed to prevent hearing damage at young age.

Alpine is number one in the world in the fast-growing segment of baby hearing protection. More than 150 000 units were sold in 2019 in Europe, USA and Canada.