Steve Kaufman Art Licensing Signs Agreement with Becker Associates Bringing Pop Art to Children's Merchandise
Becker Associates is thrilled to represent Steve Kaufman Pop Art for branded children’s
merchandise. This collaboration presents an opportunity for children to discover the fun and
creative essence of Kaufman’s artwork.
LONG BEACH, NY –May 14, 2018 — American Pop Art, Inc. and Steve Kaufman Art Licensing LLC are excited to announce they have signed an exclusive agreement with Becker Associates to license the artwork of Steve Kaufman for children’s toys and merchandise. This collaboration presents an opportunity for children to discover the fun and creative essence of Kaufman’s artwork.
Steve Kaufman, aka “SAK” (1960-2010), was a charismatic pop artist, humanitarian, and pioneer of Neo Pop Art. He painted icons and trends that stirred the American spirit. Kaufman started his career as an assistant to Andy Warhol, where he learned the art of silk screening. “
As an American Pop Artist, Steve was a believer in working with and helping youth that needed a hand, says Dana Blum, Director of Sales and Marketing, American Pop Art Inc. and Steve Kaufman Art Licensing LLC. “It’s only fitting that Becker Associates, a leader in the toy world, bring on an artist that believed in being a strong leader and a charitable person for the young. I look forward to seeing many great things happen.” Becker Associates is an award-winning global management agency that offers popular brands, patented products, and proprietary concepts for global licensing and distribution. It is headed by CEO Patti Becker.
“Patti runs what is probably the best toy license management company in the United States,” Lutz Müller, President, Klosters Trading Corporation. Widely regarded as industry experts, Becker Associates will have full access to Steve Kaufman’s library of paintings for the customized development of child-friendly merchandise so kids can connect with some of their favorite characters. “Patti has tremendous creativity, vision and energy.
She is a powerful and successful force in the world of branding, licensing and new concepts,” says Diana Vachier, Owner of American Pop Art Inc. and Steve Kaufman Art Licensing LLC. “Being as protective of Steve’s legacy as we are, we have total confidence that Steve’s art will be in great hands with Patti Becker and Becker Associates. We’re very excited about working with Patti.” Becker Associates is thrilled to represent Steve Kaufman Art for branded children’s merchandise.
The vivid colors, well-known characters and iconic pop culture objects, such as Coke bottles and Marvel characters, offer very exciting possibilities for licensing and merchandising in many kids categories. We look forward to offering these Warhol-influenced images to our customers. Preview these images at BeckerAssoc.com.