Breda, Netherlands, July 2014: Studio 100 International, part of the leading global family entertainment company, Studio 100 Group, is delighted to announce the appointment of Sunny Lee as Licensing Manager in the Asian Pacific region.
Reporting to Marie-Laure Marchand, International Licensing Director, Sunny will be responsible for handling consumer products as well as coordinating the marketing plans for all key local brands. Sunny will be based in Sydney at the Flying Bark Studios, acquired by Studio 100 Group in 2012, but will have responsibility for Australia, New Zealand, South East Asia and Korea.
Sunny will work on such iconic brands as Blinky Bill or Tashi in Australia/New Zealand and will also be in charge of developing the scope of Maya the Bee, Vic the Viking, Heidi brands in the region.
Sunny began working in the licensing industry for Cocaban Company Ltd managing key licenses such as Transformers III, The Simpsons and Disney (Japan) in Korea. Sunny subsequently joined Joon International Entertainment Company Ltd, a licensing agent in Korea, where she became familiar with Studio 100’s key brands, notably Maya the Bee.
Marie-Laure Marchand commented: “Sunny has worked with the licensing team at Studio 100 as an external partner and we are now delighted that she has joined our team permanently. Sunny has a wealth of experience in the Asian licensing industry and her double Korean Australian culture will certainly be a true asset for our team. We look forward to working together to generate additional awareness of the local brands throughout the Asian Pacific region.”

Ends

For further enquiries, please contact Sara Wingrove or Mary Lewis at miPR on (+44) 1494 775 250 or firstname.lastname@mi-pr.co.uk
About Studio 100:
Studio 100, the leading global family entertainment company, was founded in 1996 by Gert Verhulst and Hans Bourlon. Its head office is located in Schelle, Belgium with offices across the world in the Netherlands, France, Germany, Hong Kong and Australia.
Studio 100 has built a truly 360º approach to family entertainment with five global brands at its heart: CGI-series Maya the Bee, which broadcasts in 134 countries and has over 300 licensees; Vic the Viking, which airs in over 60 countries;Heidi, which is currently in production with a new CGI series and live actions series House of Anubis & Hotel 13; as well as numerous entertainment properties aimed at local markets. Studio 100 has live action studios in Schelle and Londerzeel and CGI animation studios in Sydney & Paris with focus on Maya the Bee, Vic the Viking and Heidi.  Studio 100 has built a number of iconic brands in its Benelux home markets including Samson and Gert, Plop, K3, Mega Mindy and Bumba.
With content based on these characters at its core, Studio 100 integrates these into film, theatre, music, digital platforms, publishing, merchandising, theme parks, live action and animation to ensure multiple consumer touch points for each brand.
The company’s animation expertise is evident in its two pioneering animation studios – Studio 100 Animation in Paris, and Flying Bark, in Sydney.
Studio 100’s assets all adhere to its ethos of truth, family values and integrity and this morality has a global reach due to Studio 100’s family of licensees who are fundamental to the worldwide growth of Studio 100.
For further information, please visit the company’s websites:
www.studio100.tv
www.studio100animation.com
www.flyingbark.com.au
www.studio100media.com
@studio100group