28th October, Breda: Studio 100 International today announces the initial figures for cinema attendance for the first Studio 100 and Buzz Studios feature film, Maya the Bee: Movie.
The pre-school character initially made her cinematic debut at the beginning of September in up-and-coming territory, South Korea. The company has been encouraged by the number of people who have watched the film in a country where Maya doesn’t have the heritage of the home markets. The movie reached the top of the animated film charts in South Korea, shown on 278 screens and seen by more than 264,000 viewers to date.
Later in September, the movie premiered in home territories, Germany, Austria and Switzerland, and has also been watched across Europe and Asia. Germany has posted impressive figures for the bee’s big screen debut with over 656,000 viewers in the first six weeks of showing, reaching fourth at the box office within this time. Available in 2D and 3D, the movie has been supported by a heavy-weight marketing campaign to ensure the brand achieves maximum exposure to garner fans old and new.
Studio 100 were also proud to announce at their company presentation at BLE that they have posted an impressive start for the movie in Poland; a country where the brand has resonated well with consumers. The movie is performing extremely well with more than 277,000 viewers in three weekends, even topping at number 1 of all kids movies.
Other countries to come are Russia (30th October 2014) and France (4th February 2015), as well as Turkey (31st October 2014) and Australia (1st November 2014).
Studio 100 International’s Marie-Laure Marchand, International Licensing Director, comments, ‘The strong viewing figures for Maya the Bee: Movie demonstrates consumers desire to learn more about Maya’s world of fun and adventure and the licensing team are delighted at how well fans have engaged with Maya the Bee on the big screen. We have released a number of new merchandised products to support the movie and anticipate more products will soon be available.’
Studio 100 hopes to see the movie’s success continue as it rolls-out further into 2015 as fans continue to swarm to cinemas like bees round a honey pot!

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Company profile: Studio 100
Studio 100, the leading global family entertainment company, was founded in 1996 Gert Verhulst and Hans Bourlon. Its head office is located in Schelle, Belgium with offices across the world in the Netherlands, France, Germany, Hong Kong and Australia. Studio 100 has built a truly 360º approach to family entertainment with five global brands at its heart: Maya the Bee, which CGI-series broadcasts in 160 countries and brought in over 300 licensees and which the movie is to be launched in Q3/Q4 2014; Vic the Viking, aired in over 60 countries; Heidi, currently in production with a new CGI series and already sold to over 70 countries; and live actions series House of Anubis & Hotel 13. Studio 100’s portfolio also includes numerous entertainment properties aimed at local markets. Studio 100 has live action studios in Schelle and Londerzeel and two pioneering animation studios – Studio 100 Animation in Paris, and Flying Bark, in Sydney recognised by its peers. Studio 100 has built a number of iconic brands in its Benelux home markets including K3 and Bumba. Australia also is developing the emblematic Blinky Bill character into a movie in 2015. With content based on these characters at its core, Studio 100 integrates these into film, theatre, music, digital platforms, publishing, merchandising, theme parks, live action and animation to ensure multiple consumer touch points for each brand. Studio 100’s assets all adhere to its ethos of truth, family values and integrity and this morality has a global reach due to Studio 100’s family of licensees who are fundamental to the worldwide growth of Studio 100.
For further information, please visit the company’s websites:
www.studio100.tv
www.studio100animation.com
www.flyingbark.com.au
www.studio100media.com
@studio100group