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Target Launches Rube Goldberg as Exclusive image

Target Launches Rube Goldberg as Exclusive

Target has a one-year exclusive for Spin Master Corp.’s new Rube Goldberg toy activity sets that launched this month, as the famed cartoonist’s brand ventures into licensing for the first time. Target is showcasing the eight activity sets – priced $9.99-$29.99 depending on the number of pieces – in end-cap displays, says Brand Central’s Rebekah Belzer, whose firm represents Rube Goldberg Inc. Brand Central, which signed to represent Goldberg in 2015, wants to expand the brand into other categories, including apparel and board games.

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