HOUSTON, TX — Technicolor, the iconic brand recognized worldwide for its pioneering contributions to color and visual storytelling, has announced a new licensing partnership with Elite Brands Inc., a leading manufacturer of consumer electronics and photography equipment. The agreement will bring a new collection of Technicolor-branded cameras and imaging products to the U.S. market, celebrating the brand’s remarkable legacy while introducing its creative spirit to a new generation of consumers.

Owned by one of the global leaders in brand licensing, established, inc., Technicolor has helped shape the way the world experiences color for more than a century. Now, through its partnership with Elite Brands, that legacy will inspire an exclusive line of cameras featuring bold, distinctive colors, contemporary styling and accessible technology.

Designed for consumers who value both creativity and individuality, the new collection will transform everyday cameras into personal statements. From vibrant color palettes to stylish, functional designs, the products will capture Technicolor’s unmistakable identity while making photography more expressive, engaging, and accessible.

“We are honored to begin a partnership with Technicolor, a brand with a rich history of innovation, creativity, and color. This partnership brings together Technicolor’s iconic brand identity and our product development expertise to offer a fresh perspective on consumer imaging products. We are excited to introduce a new generation of cameras and imaging products that combine fun, style, functionality, and affordability. Our vision is to make imaging devices an extension of your personality, not just a tool for capturing images.” -Morris Didia, Executive Vice President of Elite Brands

With more than four decades of experience in consumer electronics and photography equipment, Elite Brands brings established manufacturing capabilities, product development expertise and extensive industry knowledge to the collaboration. Together, the companies aim to create an exciting new chapter for Technicolor, bringing its celebrated heritage beyond the screen and into the hands of today’s creators and photography enthusiasts.

The partnership also represents a strategic expansion of Technicolor’s consumer product presence, reinforcing Established, Inc.’s commitment to transforming globally recognized heritage brands into relevant, modern consumer experiences.

“We are excited to partner with Elite Brands Inc. to bring Technicolor-branded cameras and imaging products back into the US market. With more than 30 years of experience in the camera industry, the Elite Brands team will combine their industry expertise and robust market

knowledge with Technicolor’s rich heritage in imaging and color innovation. This partnership represents a unique opportunity to introduce the Technicolor brand to a new generation of consumers.” -Jason Sutton, Executive Director of Technicolor

The new collection will embrace a simple idea: photography should be as colorful and expressive as the moments it captures. By uniting Technicolor’s extraordinary visual heritage with Elite Brands’ expertise, the partnership is poised to bring fresh energy, personality and creativity to the consumer imaging category.

About Technicolor
Technicolor is one of the world’s most recognized names in color and visual innovation, with a heritage stretching back more than a century. Its pioneering role in transforming the way generations experienced film and entertainment has made Technicolor synonymous with vivid color, imagination and technological progress.

About Elite Brands
For over 40 years, Elite Brands Inc. has been known for its outstanding manufacturing of quality, performance and value. EBI has become a premier manufacturer of consumer electronics, sports optics and photography equipment. Its worldwide reputation is founded on innovation and technology that deliver high-quality, affordable products.

About established.inc
established.inc is a global brand management company that owns, develops, and licenses a portfolio of 20 heritage and emerging brands across electronics, green energy, automotive, and lifestyle, including Technicolor, RCA, Thomson, Blaupunkt, Nordmende, Audio Research, and others. With more than 200 licensees and USD 2+ billion in global retail sales across its brand portfolio, established.inc connects product, sourcing, capital, quality, and marketing through an integrated brand ecosystem built for long-term brand performance.