The Brand Liaison Brewing Coffee and Tea Licensing for Eight O’Clock Coffee and Tetley Tea Brands  

New York, NY  —   Tata Brands, is proud to announce the selection of The Brand Liaison to lead licensing and collaborations for Tetley Tea and Eight O’Clock Coffee, among others.  Licensing initiatives will include creamers, ready-made beverages, coffee cakes, cookies, desserts, snacks and other consumables, coffee and tea preparation and storages, as well as unique collaborations and pop-up cafes, such as the recent Eight O’ Clock Coffee “Central Perk” promotion with the hit TV show Friends.

“Both Tetley Tea and Eight O’Clock Coffee are world famous brands, known for their quality and ingenuity.” Stated Steven Heller, President of The Brand Liaison.  “We are very proud to continue their tradition of excellence and will seek licensing partners that share their brand values.”

In addition to traditional brand licensing, The Brand Liaison will also be creating new and unique branding initiatives such as collaborations, private label supply and even Pop-Up Shops and Café’s.

Michael Scalera, Marketing Director at Tata Consumer Products said “Eight O’Clock Coffee and Tetley Tea have maintained strong brand loyalty by consistently over delivering on great taste, consistency and value.   We’re super excited to partner with Brand Liaison who will help us carry on the legacy of our trademarks to other product lines.”

To learn more about licensing for Tetley Tea and Eight O’clock Coffee, visit The Brand Liaison or email: 


An American family tradition since 1859, Eight O’Clock® Coffee joined the Tata Consumer Product family of brands in 2006. This beloved brand with whole bean coffee heritage has been brewed with passion for over 160 years and remains a top five brand in the U.S. coffee segment today. Eight O’Clock® has a full range of varieties, medium to dark roasts, single origin and indulgent flavors, available in whole bean, ground, and single-serve forms. Eight O’Clock® Coffee’s Center of Excellence sources its high-quality Arabica beans from the world’s best origins; the beans are then expertly blended, roasted, and packaged at the brand’s facility in Landover, MD. Headquartered in Montvale, NJ.  According to Nielsen Homescan, the brand continues to rank among the highest in consumer loyalty and repeat among packaged coffee buyers, which is further validated with 4+ star online product review scores. A true original, Eight O’Clock® Coffee has crafted a coffee legacy by delivering consistent quality, great taste, and superior value. For more information about America’s original gourmet coffee, please visit


Tetley, the 2nd largest black hot tea brand in the US with a global heritage of over 183 years, joined the Tata Consumer Products family in 2000. Since then, the brand has gone from strength to strength, with presence in over 40 countries and millions of cups of tea enjoyed every day.

Tetley’s flagship product the British Blends, a range of strong, robust, and full-bodied brew celebrating a true British cuppa. While we source our teas globally, majority of Tetley teas are packed out of Marietta, GA. 100% Rainforest Alliance certified and a being founding member of the Ethical Tea Partnership, Tetley is committed to sustainability. Our Master Blenders brew a variety of straight black, flavored black, greens and herbal teas continuing to indulge tea drinkers with a high quality and affordable cuppa. According to Nielsen Homescan, the brand continues to rank among the highest in consumer loyalty and repeat among packaged black tea buyers, which is further validated with 4+ star online product review scores. For more information about #2 black hot tea brand, please visit

About The Brand Liaison:

The Brand Liaison is a boutique licensing agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs.  For licensors, our goal is to commercialize opportunities that will extend our clients’ brands into cohesive product categories to maximize their licensing potential.  For manufacturers, we assist in acquiring brands and developing strong licensing programs in order to create long term retail success.  In each case, we work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each client and brand that we represent.

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