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The Farrah Fawcett Foundation, Retains Brand Sense Partners and Robert A. Finkelstein, Ltd. to Help Fund Cancer Research and Awareness

06-22-2011

LOS ANGELES–The Farrah Fawcett Foundation has entered into an agreement with Brand Sense Partners, LLC (bsp) and Robert A. Finkelstein, Ltd. (RAF) to identify and execute new business ventures to perpetuate the star’s legacy and to support her non-profit foundation’s mission of raising funding for alternative methods in cancer research, prevention and awareness.
“Farrah’s presence will live in our hearts forever and the BSP, RAF partnership will help fund her wish of supporting cancer research and creating awareness and compassion to ensure that a cure for cancer isn’t far from our reach.”
“We are thrilled to be working with the Farrah Fawcett Foundation and RAF to honor Farrah’s iconic legacy. Her incomparable beauty and fearless approach to life made her an icon to an entire generation and we plan to develop a series of partnerships with like-minded companies that not only promote her unique style and vision but aid in the expansion and funding of her foundation,” said bsp President and CEO, Ramez Toubassy.
Farrah Fawcett rose to international fame when she first appeared as private investigator Jill Monroe in the television phenomenon “Charlie’s Angels.” Known as the “golden girl”, her flawless beauty and feathered locks embodied an entire generation’s physical aspirations, leading a trend that was emulated by millions of young women in the 1970’s and 1980’s. Ms. Fawcett went on to receive multiple Golden Globe and Emmy Award nominations for her moving performances in “The Burning Bed”, “Extremities” and “Small Sacrifices”, along with an Independent Spirit Award nomination for the critically acclaimed 1998 drama “The Apostle.” Ms. Fawcett’s unforgettable red bathing suit image became and remains the best-selling poster of all time. This summer Mattel will introduce the Farrah Fawcett Red Bathing Suit collectible Barbie and the Farrah Fawcett Red Bathing Suit exhibit will open at the Smithsonian Museum in Washington D.C.
Ms. Fawcett was diagnosed with cancer in 2006, and she endured a brave and public fight against the disease, as documented in “Farrah’s Story.” “Farrah’s Story” was a 2 hour self-produced documentary that aired on NBC on May 15, 2009 and was watched by nine million people, garnering Ms. Fawcett her fourth Emmy nomination. A broadcast of Farrah’s Story is planned for June 25, 2011 the second anniversary of her passing.
“We have searched for the right partners to align with,” said Alana Stewart, President of The Farrah Fawcett Foundation. “Farrah’s presence will live in our hearts forever and the BSP, RAF partnership will help fund her wish of supporting cancer research and creating awareness and compassion to ensure that a cure for cancer isn’t far from our reach.”
For inquiries, please contract Brand Sense Partners at info@bsp.com or 310-867-7222.
About Brand Sense Partners, LLC
Headquartered in Los Angeles, Brand Sense Partners, LLC (bsp) is a pioneering brand management and business development firm that incubates, acquires and grows the world’s leading brands. bsp provides the foundation for growth through business reengineering and the development of partnerships, products, design and strategies that target unmet market needs. bsp’s portfolio consists of brands spanning the consumer product, media, entertainment, retail and fashion industries. For more information, please visit www.bsp.com
About The Farrah Fawcett Trust and Foundation
The Farrah Fawcett Trust and Foundation’s mission is to provide funding for alternative methods of cancer research, clinical trials, prevention, and awareness with an emphasis on anal and pediatric cancers. It is our compassion for those who suffer from this insidious disease that fuels our deep commitment and fills our hearts. For more information, please visit www.thefarrahfawcettfoundation.org
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6768966&lang=en
Contacts
Brand Sense Partners
Theresa Brown – VP, Licensing and Partnerships
310-867-7218
tbrown@bsp.com

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