A new collaboration with The Nitro Bar pours the iconic peanut butter of Reese’s Pumpkins into a limited time fall drink

Hershey, PA —  The Hershey Co.’s Reese’s is partnering with The Nitro Bar to flip the script on fall coffee.

Teaming up with the viral coffee brand, The Nitro Bar, Reese’s is dropping the limited-time Reese’s Pumpkins PB Whip Latte, inspired by the iconic chocolate and peanut butter of Reese’s Pumpkins.  The drink has chocolate and peanut butter at the center and a playful nod to the Halloween candy fans wait for every year.

Bringing Reese’s Pumpkins beyond the candy aisle called for the right coffee partner. The Nitro Bar has built a loyal following around inventive drinks and a community that shows up for what is new and next in coffee. For its first foray into NYC before their anticipated opening in 2027, The Nitro Bar is partnering with Reese’s to turn one of Halloween’s most iconic flavors into a limited-time coffee drop made for the way fans discover, share and talk about food today.

Three Ways to Enjoy the Reese’s Pumpkins PB Whip Latte

• Try it first in New York City: Fans can get an early taste at the New York City pop up on September 14 and 15.
• Order it at The Nitro Bar: The Reese’s Pumpkins PB Whip Latte will be available at all Nitro Bar locations from September 18 to 20.
• Make it at home: Recreate the Reese’s Pumpkins PB Whip Latte with a shareable recipe available September 14

“Fall coffee season gets a lot of attention, but it usually follows the same script,” said Melissa Blette, Senior Brand Manager, Reese’s Brand, The Hershey Company. “As the No. 1 Halloween candy, Reese’s belongs in that conversation — so we’re here to rewrite it. Together with The Nitro Bar, we’ve taken the classic chocolate and peanut butter combination fans love and turned it into a sippable seasonal ritual with the Reese’s Pumpkins PB Whip Latte. This isn’t pumpkin spice with a new label. It’s our pumpkin in a cup — fun, fall-forward and unmistakably Reese’s.”

“I cannot tell you how pumped we were when Reese’s reached out to work together. Collaborating with a brand so timeless to reimagine what is expected of Fall was an opportunity we never thought possible. This was such a fun way to bring their iconic chocolate and peanut butter flavor into coffee, and make something that feels playful, unexpected and true to both brands,” said Audrey Finocchiaro, founder of The Nitro Bar.

The Nitro Bar launched as a nitrogen-infused drink in 2016 as a coffee cart in Providence, RI and opened its first standalone location two years later. It has since added two stores in Newport, RI and plans to expand into New York City in 2027. It is also sold through 70 venues.

Halloween is one of the most anticipated seasons of the year for Reese’s fans, and Reese’s Pumpkins remain one of the most iconic treats of the season. Whether fans try the latte in New York City, order it at The Nitro Bar or recreate it at home, the collaboration gives them a new way to enjoy the chocolate and peanut butter flavor they love in a seasonal coffee moment.

FAQs
What is the Reese’s Pumpkins PB Whip Latte?
Reese’s Pumpkins PB Whip Latte is a limited-time peanut butter latte created with The Nitro Bar. Inspired by Reese’s Pumpkins, it brings a peanut butter spin to fall coffee with a Halloween nod.

Where can I get the Reese’s Pumpkins PB Whip Latte?
Fans can try it early at the New York City pop up on September 14 and 15, order it at all The Nitro Bar locations from September 18 to 20 or recreate it at home with a shareable recipe available September 14.

Why did Reese’s partner with The Nitro Bar?
Reese’s partnered with The Nitro Bar because the coffee brand knows how to make a drink feel like a moment. With a loyal community, a social led voice and a menu built for discovery, The Nitro Bar brings the right energy to help introduce the Reese’s Pumpkins PB Whip Latte to fans looking for something fun to try, post and share this fall.

Is this a pumpkin spice latte?
No. The Reese’s Pumpkins PB Whip Latte is inspired by the iconic chocolate and peanut butter flavor of Reese’s Pumpkins and offers a distinctly Reese’s take on fall coffee. This limited time offering delivers peak peanut butter chocolate energy.

Why launch a coffee collaboration?
The collaboration brings together two fall rituals fans already love: coffee runs and Halloween season. The most iconic Halloween candy brands, Reese’s wanted to give fans a fun, new seasonal way to enjoy both their fall coffee and the loved chocolate and peanut butter flavor of Reese’s Pumpkins.

What is the top Halloween candy?
Reese’s ranks as America’s No. 1 Halloween candy1 according to Circana, the No. 1 chocolate brand of the season and the most-preferred Halloween candy.

What is Halloween anticipation?
The growing consumer behavior of engaging with Halloween months before October through seasonal purchases, traditions, decorations, and celebrations.

How are people celebrating Halloween? What’s changing?
Research from The Hershey Company and Morning Consult found that Halloween has evolved into a season of celebration that spans a third of the year.