The Insights Family, the global leader in kids, teens, parents, and family market intelligence, has today launched the third edition of their latest Industry Voice Survey. The 5-10-minute survey (click here) looks to uncover how industry professionals feel working within the family space today, and how their confidence levels for 2023 and the years ahead.

Their last Industry Voice report highlighted that only 94% of industry professionals felt that they did not know enough about their audiences and 80% of professionals who work in the kids, teens, parents, and family space did not feel that they had access to reliable market intelligence.

The 2023 edition of its Industry Voice Report will use its survey results to look at how professionals are thinking and reacting to key disciplines within the kids, teens, parents, and family space in 2023, and what industry professionals across Advertising & Media, Brand Management, Content, Licensing, Marketing, Product Development & Management, and Sales & Category Management disciplines believe what the future will look like moving forward.

Nick Richardson, Founder of The Insights Family comments, “We would be so grateful if industry professionals can spare 5 minutes to take part in our industry survey to understand their perspectives on the key opportunities and challenges that they are facing. By doing so we can highlight key areas which need to be discussed and addressed”

All respondents will receive a complimentary copy of The Insights Family’s 2023 Future Forecast report and a copy of the Industry Voice report and will be in with a chance to win a luxury Fortnum & Mason Hamper, when following the link at the end of the survey. To take part visit: click here

About The Insights Family
The Insights Family is the global leader in kids, teens, parents, and family market intelligence, providing real-time data on their attitudes, behaviours, and consumption patterns.

Broken down by country, we survey c400 kids between the age of 3-18, and c200 parents of children between the age of 1-16 every week. Equating to c21,000 kids, and c10,500 parents per year, per country. This means that the company interviews a new family member somewhere in the world every 45 seconds.

Kids Insights and Parents Insights operates in Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Poland, Japan, Mexico, the Philippines, Russia, Saudi Arabia, South Africa, South Korea, Spain, Turkey, UK, and the US.

Clients include Amazon, BBC, Danone, Disney, Initiative, Kraft, LEGO, Mattel, MediaCom, PBS, Paramount, Pokémon, SEGA, T-Mobile and Warner Bros.

For all media enquiries please contact Harry Brown
harry.brown@theinsightsfamily.com
07551 928096