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The Joester Loria Group and Penguin Ventures Team Up on the World of Eric Carle image

The Joester Loria Group and Penguin Ventures Team Up on the World of Eric Carle

The Joester Loria Group, the worldwide licensing agency for the World of Eric Carle, has appointed Penguin Ventures, the licensing and consumer products team at Penguin Random House Children’s UK, as its local sub-agent in the United Kingdom, Ireland, and Eire.  Penguin Ventures will manage the World of Eric Carle including Carle’s timeless publishing classic, The Very Hungry Caterpillar, with immediate effect. 

“We are excited to work with Penguin Ventures to extend the World of Eric Carle licensing, building on the success delivered by Rocket in experiential, consumables, apparel, toys and more,” said Jackie DeMaio, Senior Licensing Director at JLG. “Penguin Ventures brings terrific experience in managing classic literary properties and will ensure an even closer alignment with Penguin Random House Children’s UK on initiatives including new titles and marketing campaigns.  We would like to thank Rocket for 11 years of exceptional brand stewardship and welcome Penguin Ventures to the World of Eric Carle.”  

David Sprei, Commercial Director at Penguin Ventures said: “We’re delighted to be working with JLG on this globally recognised literary brand.  Eric Carle’s iconic artwork and stories perfectly complement our portfolio and our team is in an exceptionally strong position to grow the licensing and consumer products programme.  As part of Penguin Random House Children’s UK, we are also able to drive synergy with publishing imprint Puffin to maximize opportunities.  We look forward to developing relationships with new and existing licensees and partners for the World of Eric Carle.” 

The World of Eric Carle, is the award-winning publishing franchise that features timeless stories and iconic characters. With 175 million books sold, the brand is a staple in schools, libraries, and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 45,000 retail locations in 15+ countries.  

The Very Hungry Caterpillar is one of the top selling children’s books of all time. It has been translated into 65 languages and has sold over 55 million copies since its publication in 1969.   

About the Joester Loria Group
The Joester Loria Group, (, is an award-winning full-service licensing and brand extension agency, representing PepsiCo’s North America beverage brands; Frito-Lay’s Cheetos and Doritos brand; Constellation Brands Beer portfolio including, Corona Extra and Modelo Especial (#1 import beer in the U.S.); Kellogg’s portfolio of cereal and snack brands;  Ferrara Candy Company, Toyota and Lexus;  Papyrus; World of Eric Carle™ including The Very Hungry Caterpillar; Miffy and McDonald’s. 

About Penguin Ventures 
We’re off the page and on an adventure. Penguin Ventures is the licensing and consumer products division of Penguin Random House Children’s UK.  We manage and exploit our portfolio of iconic literary brands and characters: PETER RABBIT™; THE SNOWMAN™; FUN WITH SPOT™; FLOWER FAIRIES™ and more, we find new ways to tell the world’s favourite stories.  Working with best-in-class partners in licensing, retail, promotions, experiential, theatrical, exhibitions; at location-based experiences; and across the digital landscape, we take our beloved characters off the page and on new adventures. 

Christine McAuliffe 
Joester Loria Group 

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